The quirky campaign positions Bikano as the ultimate snacking companion in life’s most unexpected moments
New Delhi, August 28, 2025: Bikano, one of India’s leading snack brands, has unveiled its latest campaign, “Dil Ki Mano, Enjoy Bikano,” blending humour and relatability to showcase the irresistible appeal of its wide snack portfolio. Conceptualized and executed by Grapes Worldwide, the campaign captures the chaos, drama, and quirks of everyday life — with Bikano emerging as the ultimate source of joy.
The campaign uses lighthearted storytelling to highlight how the love for Bikano snacks often outweighs life’s pressing concerns. In one film, employees distracted by a paltry office bonus find comfort in Bikano’s offerings. Another story depicts a young man narrowly escaping Yamraj (the god of death) in his quest to grab a fallen snack. From a timid skydiver who jumps for a Bikano treat to a film crew ditching their actor to savour snacks on set, the campaign cleverly establishes Bikano as more than just food — it’s an emotion that sparks laughter and connection.
Through these humorous scenarios, “Dil Ki Mano, Enjoy Bikano” repositions the brand as an everyday indulgence that fits seamlessly into any situation. The campaign builds a strong recall value by combining relatable moments with playful exaggerations, making Bikano synonymous with fun, flavour, and shared experiences.
By turning the simplest situations into lighthearted madness, Bikano cements its place not only as a snacking choice but also as a cultural cue for togetherness and joy.
About Bikano
Bikano, a leading player in India’s packaged food industry, is renowned for its wide range of traditional sweets, namkeens, and ready-to-eat snacks. With a legacy of quality and innovation, Bikano continues to expand its footprint across India and international markets, offering products that bring authentic flavours to every household.
YT LINK: Bonus Film
Yamraj Film:
Shoot Film: