Celebrating two decades of innovation at the world’s leading furniture and interior design trade fair.
Mumbai: Greenlam Industries Ltd., a global leader in decorative surfaces and substrate solutions, proudly showcased its latest product innovations at Interzum Exhibition 2025, held from May 20 to 23, 2025, in Cologne, Germany. As the world’s most prominent trade fair for furniture production and interior design, Interzum hosted over 1,600 exhibitors from 57+ countries, where Greenlam was honoured with the INTERZUM – RED DOT Award for High Quality Product 2025.
Greenlam, a proud Interzum participant for over two decades, made history this year by becoming the first Indian wood panel brand to receive the prestigious INTERZUM – RED DOT Award for High Quality Product 2025. The award was conferred for its groundbreaking Aurix Collection by Greenlam MFC, which made its international debut at the event—marking a major milestone for the brand. This esteemed recognition underscores Greenlam’s commitment to innovation, design excellence, and advanced material development.
The Aurix Collection by Greenlam MFC is a revolutionary breakthrough in surface design, merging exceptional haptic quality with a rich cultural narrative. Inspired by the ancient Indian interpretation of light and color, Aurix reimagines the vibrancy of the subcontinent through a refined fusion of rich hues, Italian creativity, and cutting-edge craftsmanship.
Exclusively curated for Greenlam MFC Range, the Aurix surface is the result of an advanced collaboration between CARRARA SRL (Italy) and leading European surface texture manufacturers. This partnership has led to the creation of a highly innovative surface that delivers unparalleled aesthetics, performance, and tactile excellence.
Speaking on this remarkable achievement, Parul Mittal, Director, Greenlam Industries Ltd., said,“Representing Greenlam Industries at Interzum is always an honour, but this year is particularly special. We are the first Indian company to receive the INTERZUM – RED DOT Award for High Quality Product for our Aurix Collection, a global recognition that reflects our commitment to both elevated aesthetics and sustainable material innovation. It’s truly a proud moment to represent India and be acknowledged among the global elite on such a prestigious platform.”
Aligned with Interzum 2025’s theme, “Rethinking Resources: Circular and Biobased Solutions” Greenlam presented a compelling portfolio of next generation surfacing solutions. The showcase featured flagship collections including Greenlam High Pressure Laminates (HPL), Greenlam Compacts, AFX (anti-fingerprint surfaces), Exterior Grade Clads, Stratus range for tabletops & kitchen surfaces and Greenlam MFC.
The exhibit drew significant interest from global visitors, designers and architects, further reinforcing Greenlam’s reputation for innovation, quality, and design-forward thinking in the international market. The brand’s thoughtfully curated booth and interactive experience underscored its continued dedication to excellence in surface solutions.