Rooted in the symbolic power of electoral ink, Ink of Democracy was a visceral call to action for India’s citizens ahead of the general elections.
Mumbai: Havas Creative India, the creative agency of Havas India has made a resounding mark on the global stage by winning 5 coveted metals at the Clio Awards 2025 for its stirring campaign, Ink of Democracy, crafted in collaboration with The Times of India. This recognition at one of the most prestigious creative festivals in the world cements the agency’s growing influence in delivering bold, purpose-driven work that transcends borders.
The campaign brought home:
- 2 Golds in Media and Print categories
- 1 Silver in Partnerships & Collaborations
- 2 Bronzes in Print and Specific Target Audience
Rooted in the symbolic power of electoral ink, Ink of Democracy was a visceral call to action for India’s citizens ahead of the general elections. By printing The Times of India’s editorial page entirely in purple – the very colour used to mark fingers of those who vote – the campaign served as a silent yet powerful protest against voter apathy. No headlines. No logos. Just a stark reminder of the voices that were never heard.
This work has captivated both audiences and juries worldwide, standing out not only for its creative elegance but also for its socio-political resonance. With recent wins at ADFEST and Spikes Asia, and now a 5-metal triumph at the Clio Awards, the campaign has bagged a remarkable 17 awards – a testament to its powerful storytelling and universal relevance.
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan and South Korea), said, “Winning at the Clios is a significant milestone in our journey of creative transformation. ‘Ink of Democracy’ is a campaign that proves how powerful simplicity can be when paired with purpose. It reflects the kind of work we champion at Havas – fearless, meaningful, and designed to move culture. I’m immensely proud of our team, our clients, and the vision we are building together across Asia.”
“After winning the heart and mind of the world’s largest democracy, it’s delightful to see the Ink of Democracy being celebrated for its creative excellence at some of the world’s most prestigious award shows. My congratulations to the teams at the Times of India and Havas Creative Network India“, said, Joji Jacob, Regional Chief Creative Officer, Havas SEA & NA.
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India, added, “This campaign didn’t need loud proclamations; instead, we relied on the quiet force of the printed page to remind a nation of its duty. The impact was profound: a world record 642 million voters – the highest ever turnout – exercised their right to shape the future. We’re proud to have created something that doesn’t just win awards, but sparks real-world action and showcases the timeless power of print. And none of this would’ve been possible without a brave client and a brilliant team.”