Mankind Pharma’s initiative celebrates fathers as “HealthOK Heroes” while promoting vegetarian multivitamin solutions for the whole family
Mumbai | 13 June 2025 — Mankind Pharma, India’s fourth-largest pharmaceutical company, has launched an inspiring Father’s Day campaign for its flagship brand HealthOK pure vegetarian multivitamin tablets. The campaign pays tribute to fathers across India who selflessly juggle countless roles without ever showing fatigue, positioning them as “HealthOK Heroes” — real-life superheroes who energise and nurture their families every day.
As HealthOK nears the ₹50 crore milestone and grows at 25% annually, this initiative underscores the brand’s commitment to supporting fathers in their daily journey with 100% vegetarian multivitamins, ideal for India’s large vegetarian population. The campaign also highlights HealthOK Multivitamin Gummies — a fun, tasty way to bridge nutritional gaps for children, helping ensure that when kids are healthier, fathers are happier.
“Today’s fathers are providers, protectors, mentors, and friends — seamlessly transitioning between roles while maintaining energy and enthusiasm. HealthOK stands by them with nutrition tailored for their lifestyle and values,” said Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma.
The campaign will be promoted across digital and traditional media, amplifying the message of family health and well-being.
👉 Watch the campaign video here:
