‘Hero ka Scooter, Scooter ka Hero’ campaign blends cinematic grandeur with innovative first-in-segment features
Mumbai, September 23, 2025 – Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has unveiled a bold new campaign for its latest offering, the Hero Destini 125. Conceptualised by McCann Worldgroup and directed by ad filmmaker Arun Gopalan, the campaign is built on the tagline “Hero ka Scooter, Scooter ka Hero” and reflects the scooter’s positioning as a trusted, stylish, and reliable choice for aspirational riders.
Adding cultural depth and grandeur, the campaign features celebrated filmmaker S.S. Rajamouli, known for his iconic larger-than-life cinematic storytelling. His involvement brings scale, authenticity, and resonance, presenting the Destini 125 as more than just a scooter—it’s a hero in its own right.The TVC highlights the scooter’s first-in-segment features, including:
Retro Chrome Styling for a premium look
Large Floorboard for extra convenience
Bigger Alloy Wheels for enhanced stability
Best-in-Class 59 km/l Mileage
Advanced Auto-Cancel Winkers
LED Projector Headlight with DRL
Together, these innovations deliver style, performance, and practicality, redefining the category standard.
Prasoon Joshi – Chairman APAC, CEO & Chief Creative Officer, McCann Worldgroup India, said: “With the Hero Destini 125, we envisioned a true ‘Hero’ brought alive through the scale and drama of an S.S. Rajamouli narrative. The grandeur is about celebrating the larger-than-life confidence this scooter brings to its riders, elevating both the brand and product to iconic stature.”
Aashish Midha, Head of Marketing, Hero MotoCorp India, added: “The Destini 125 reflects evolving customer aspirations, offering style, performance, and convenience in one package. Our collaboration with S.S. Rajamouli has allowed us to showcase this scooter with the impact and grandeur it deserves. ‘Hero ka Scooter, Scooter ka Hero’ is not just a tagline—it reaffirms Hero’s role as the trusted two-wheeler brand of choice for millions.”
With this campaign, Hero MotoCorp positions the Destini 125 as the definitive scooter in its segment, blending design innovation with the narrative flair of one of India’s greatest storytellers.
About Hero MotoCorp
Headquartered in New Delhi, Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters, with a presence across 40 countries. Since its inception, the company has led India’s two-wheeler industry with pioneering innovations, customer-centric products, and a strong global footprint. The launch of the new Destini 125 continues Hero’s legacy of delivering mobility solutions that combine style, performance, and trust.
TVC YouTube link:
