Founded by Vibhuti Arora, the brand brings non-invasive, toxin-free beauty solutions to Tier 2 cities, redefining holistic wellness ahead of the festive season.
National, August 2025: House of Beauty, India’s pioneering beauty wellness brand built on Face Yoga and toxin-free skincare, is expanding its footprint across the country with new wellness centres. A centre has already opened in Nagpur, another is set to launch in Jaipur on August 23, and Mumbai is scheduled to follow by the end of September—timed strategically ahead of the festive season.
Founded by Vibhuti Arora, House of Beauty began in 2020 during the pandemic as an online Face Yoga course. What started as a single vision to create a beauty wellness movement that heals rather than harms has since grown into a nationwide phenomenon. The brand offers women natural, non-invasive alternatives to injectables and surgery, focusing on confidence and inner well-being.
Speaking on the expansion, Vibhuti Arora, Founder, House of Beauty, said:
“When I launched my Face Yoga course in 2020, I had one dream—to create a beauty wellness movement that was toxin-free, that nurtured overall well-being, and that built confidence rather than playing into insecurities. Opening new centres in Nagpur and Jaipur is proof that dreams do come true when they are driven by purpose. This is just the beginning—we will redefine beauty for women everywhere.”
The new centres will offer over 30 natural, non-invasive therapies, including collagen-boosting facial cupping, gua sha sculpting, LED photofacials, buccal massages, Korean hair spas, targeted anti-aging facials, and lymphatic drainage treatments. All therapies are performed by CIDESCO-certified therapists trained in House of Beauty’s proprietary Face Yoga techniques, ensuring consistent, results-driven care.
As part of its innovation roadmap, the brand is also introducing upgraded mobile LED phototherapy systems, breakthrough plant-based skincare serums (including PDRN and Exosome formulations), and advanced hand and foot therapies with hot/cold compression for deep muscle relief. These offerings align with House of Beauty’s philosophy of blending science-backed technology with natural formulations and face yoga-based massage techniques.
Beyond treatments, House of Beauty is committed to community building and education. Founder-led workshops, certified teacher training sessions, local wellness collaborations, and franchise-hosted events will foster engagement in new cities. With over 950 certified Face Yoga teachers trained globally, the brand continues to champion a worldwide movement for natural, holistic beauty.
Following the Mumbai launch in September, House of Beauty is set to expand to Hyderabad and Pune, reinforcing its mission to make non-invasive, science-led wellness accessible to all.
About House of Beauty:
House of Beauty is India’s first holistic beauty and wellness brand rooted in Face Yoga and toxin-free skincare. Founded by Vibhuti Arora, it offers non-invasive therapies, certified training, and plant-based innovations designed to rejuvenate and empower individuals naturally.