In partnership with Escape Plan, HRX introduces travel gear engineered for resilience, agility, and the fitness-driven lifestyle
National, September 03, 2025: HRX by Hrithik Roshan, India’s leading homegrown fitness and lifestyle brand, has expanded its performance-first ethos into travel with the launch of the HRX Travel Range, developed in partnership with Escape Plan.
The new collection extends HRX’s vision beyond workouts, reinforcing fitness as a way of life — consistent, adaptable, and always in motion. Engineered for resilience and agility, the travel range is designed for the modern consumer and the “Everyday Athlete,” who carries the spirit of motion not just into training, but also into work, play, and exploration.
Blending impact-resistant exteriors, modular compartments, and ergonomic builds, the range combines HRX’s performance-driven design with Escape Plan’s innovation in travel gear. This collaboration offers solutions that seamlessly adapt to the fast-paced, fitness-oriented lifestyles of today’s generation.
Ajay Singh, Business Head, HRX, said
:> “Our mission is to build relevance at every touchpoint of a fitness-driven lifestyle. Travel gear represents a powerful adjacency, because for today’s consumers, fitness and motion aren’t separate worlds. They want products that enable them to live without compromise, whether they’re training, commuting, or exploring new places. Entering this category allows us to scale HRX’s philosophy into everyday journeys while tapping into one of the fastest-growing lifestyle segments.”
The rising popularity of fitness-related travel — including marathons, Ironman challenges, and Hyrox competitions — has influenced the development of the collection. The HRX Travel Range is positioned to empower athletes and fitness enthusiasts alike, strengthening HRX’s ambition of becoming a holistic lifestyle brand with robust long-term growth potential.
About HRX
Launched in 2013, HRX by Hrithik Roshan is India’s first homegrown fitness and lifestyle brand. With a portfolio spanning activewear, footwear, fitness accessories, and now travel gear, HRX is built on the philosophy of inspiring people to “Keep Going” and lead healthier, more active lives.
About Escape Plan
Escape Plan is a design-driven travel gear company specializing in high-performance, functional, and durable products for modern explorers. Known for innovation in travel solutions, Escape Plan partners with brands to redefine how consumers experience journeys.
