AIgnite promises 5x higher CTRs and creative scale like never before, merging native engagement with display reach—powered by real-time agentic AI.
Goa | July 11, 2025 – In a bold move that redefines digital advertising on the open web, Huella Services has launched AIgnite, a groundbreaking ad intelligence platform that transforms a single brand asset into thousands of high-performing creative variations—spanning native, display, and video formats.
Designed to challenge the limitations of traditional formats, AIgnite “outsmarts native and outperforms display”, tackling key issues plaguing open web advertising today—such as declining engagement rates, limited scalability, and ad fatigue. With traditional display CTRs averaging just 0.46%, AIgnite is already reporting pilot CTRs of over 5%, thanks to its real-time AI-powered creative optimization engine.
Prrincey Roy, Co-Founder & CEO of Huella Services, described AIgnite as a complete reinvention of the ad playbook:
“AIgnite isn’t an AI patch stitched onto legacy systems. It’s intelligence from the ground up—reimagining how creatives are developed, deployed, and optimized. It doesn’t just respond to briefs, it multiplies them. It’s a platform that puts creativity back in control—intelligently and unapologetically.”
The platform leverages Agentic AI to make real-time decisions on creative combinations, media planning, and performance reporting. Early adopters have seen campaign performance windows extended by an average of 3.2 weeks, with winning creative combinations identified 4.2x faster than conventional tools.
The launch took place at The Supper Club in Goa, during the iMedia Brand Summit, in an exclusive evening that echoed AIgnite’s ethos—featuring one core ingredient (chilli) reinvented in over 100 creative ways, symbolizing how AIgnite unlocks vast creative potential from a single asset.
Jaswant Singh, Country Managing Director, Comexposium India, stated:
“We’re proud Huella chose iMedia as the launchpad for AIgnite. It reflects everything we stand for—innovation, transformation, and the future of marketing.”
AIgnite also offers practical scalability advantages:
Access to 500+ premium publisher partners across categories like news, tech, finance, and lifestyle
100% viewability-verified inventory
Integrated SSP pipes for rapid campaign deployment in under three hours
Up to 60% reduction in time-to-market
Now open to advertisers across India, AIgnite is set to revolutionize how brands engage audiences on the open web—through intelligent creativity at scale.
About Huella Services
Founded in 2021, Huella Services is a leading ad-tech company based in India, known for blending cutting-edge technology with storytelling and strategic thinking. With platforms like Newsroom AI and NEXad, Huella empowers brands with immersive, data-driven advertising experiences. Its rapid growth and innovation-first approach have made it a trusted partner in India’s evolving digital ecosystem.