With its rebranding, an ambitious 24-show slate, and expanded access to its OTT app on smart TVs, Hungama OTT reimagines the future of digital entertainment.
Mumbai: Hungama OTT, one of India’s most popular digital entertainment platforms, formerly known as Hungama, hosted an exclusive success party on 05th May 2025 at Luuma House, Juhu, to mark a bold new chapter in its journey. The event celebrated the brand’s dynamic rebranding to ‘Hungama OTT’, the expansion of the Hungama OTT app—now available on smart TVs and connected devices, and the unveiling of a bold new content slate featuring 24 original shows across diverse genres, reaffirming its commitment to compelling storytelling. The celebration brought together key figures from the entertainment industry, including Monalisa, Amruta Khanvilkar, Divya Agarwal, Tina Dutta, Gulki Joshi, Yukti Kapoor, Akanksha Puri, among others, marking a significant milestone in the platform’s growth journey.
The celebration highlighted Hungama OTT’s impressive run since its September 2024 content showcase. Many of the shows announced then, such as Flight Attendant, Checkmate, Personal Trainer,Red Room, Pyramid, Pati Patni aur Padosan, Hasratein 2, and Khadaan, have emerged as fan favourites, trending across platforms and garnering critical acclaim. Continuing that momentum, the 2025 slate introduces fresh originals such as Mona ki Monohar Kahaniyaan, Judwa Jaal, Rose Garden, Chakravyuh, Badass begum, Blind Game, Balance show, Hungama Hone Do, Shaadi Ki Uss Raat, Takshika, Girl Scams, Room Service, Bollywood Murder, Hasratein season 3, and Ratri Ke Yatri season 3, promising an eclectic mix of thrillers, dramas, romances, and experimental formats. With the introduction of the Hungama OTT TV app, viewers can now experience this content on a more personalized, intuitive platform, bridging tech and storytelling.
Neeraj Roy, Founder & Managing Director, Hungama Digital Media, said,“Hungama OTT is focussed on delivering compelling and engaging shows with a strong commitment to storytelling. We’re launching an ambitious slate of 24 original shows in a year spanning drama, thrillers and more. while we’ve always been on your phones, we’re now coming into your living rooms. With a new Hungama OTT TV App, we’re bringing our content to the big screen offering a deeper, more immersive viewing experience. This is not just growth, it’s a bold leap into the future shaped entirely around our core audience.”
Stay tuned as Hungama OTT continues to redefine India’s digital entertainment narrative—now rebranded, reimagined, and accessible on smart TV screens.