With 20+ years of experience, Shashank returns to scale regional influencer strategies and content monetization across South India
Mumbai/Delhi, July 14, 2025: iCubesWire, a global MarTech leader in performance, influencer, and content marketing, has announced the appointment of Shashank B. V. as Business Director – Sales (South). In his new role, Shashank will lead content sales for influencer marketing in the South India region, empowering brands with regionally-rooted, creator-led strategies to drive engagement and performance.
Bringing over two decades of expertise across digital sales, branded content, and influencer ecosystems, Shashank rejoins iCubesWire after previously serving as Group Head – South. He has also held key leadership positions at Hungama Digital Services, Times Internet, and Tyroo Media, where he built strategic alliances across both legacy and digital-first brands.
As the influencer landscape evolves toward authenticity, community, and measurable ROI, iCubesWire is intensifying its focus on hyperlocal content strategies. Shashank’s role will be instrumental in scaling monetization opportunities and delivering impactful native integrations for advertisers.
Sharing his thoughts, Shashank B. V. said, “I’m thrilled to return to iCubesWire at a time when brands are seeking authenticity and strategic value in influencer marketing. With our robust creator network and performance-first DNA, we’re set to deliver impactful content solutions tailored for the South market.”
Nishant Sharma, Co-founder & Chief Business Officer, iCubesWire, added, “Shashank’s deep understanding of regional dynamics and his commitment to content-led storytelling make him a key leader in our next phase of growth. His leadership will unlock new opportunities for brands to build culturally relevant and performance-driven influencer campaigns.”
The appointment aligns with iCubesWire’s continued investments in multilingual content, hyperlocal influencer targeting, and ROI-focused creator collaborations, reinforcing its position as a preferred partner for integrated digital campaigns.