The partnership aims to strengthen the brand’s digital presence throughout India.
Mumbai:itel, a global technology brand recognized for its affordability and innovation, has partnered with DViO Digital for its end-to-end social media mandate in India. DViO Digital will oversee the social media strategy for itel’s Mobile and Smart Gadgets portfolio, aiming to strengthen the brand’s digital presence throughout India.
itel, a brand under the TRANSSION Group—ranked as the world’s 4th largest mobile phone manufacturer—made its entry into the Indian market in 2016. Guided by its tagline, “Enjoy Better Life,” the brand is deeply committed to providing value-driven solutions that empower consumers through innovative, affordable, and accessible technology, enriching their everyday lives.
Speaking about the partnership, itel spokesperson said, “At itel, we are dedicated to making innovative technology accessible to all. Our collaboration with DViO Digital is a step forward in amplifying the reach of our diverse range of Mobile and Smart Gadgets portfolio, especially in India’s heartland. Together, we aim to create digital experiences that resonate with our audience in a meaningful way.”
Sowmya Iyer, Founder & CEO of DViO Digital, added, “We are proud to partner with itel, a brand that exemplifies accessibility and innovation. By managing the digital mandate for their Mobile and Smart Gadgets portfolio, we aim to design impactful, culturally relevant campaigns that connect with India’s diverse audiences and empower communities.”
The partnership comes as India experiences unprecedented growth in digital adoption – particularly in tier 2 and tier 3 cities – driven by affordable smartphones and accessories. DViO Digital’s expertise in data-driven insights, creative storytelling, and digital-first solutions will play a crucial role in helping itel to strengthen its digital footprint and engage with its audiences more effectively.