Specially curated line-up celebrates courage, sacrifice, and cultural pride; partners with I&B Ministry for flag etiquette awareness.
Mumbai, August 12, 2025: In celebration of India’s 79th Independence Day, JioHotstar has announced ‘Operation Tiranga: Tiranga Ek, Kahaniyaan Anek’, a platform-wide initiative honouring the nation’s spirit of freedom. The campaign offers full-day free access to JioHotstar’s entire content library on August 15, allowing viewers across the country to enjoy a specially curated line-up of patriotic titles, exclusive premieres, and blockbuster hits.
The initiative draws inspiration from the symbolism of the Indian Tricolour, presenting stories that embody courage, sacrifice, and cultural pride. The Saffron band is reflected in titles like Take Off, Madras Cafe, and IB71, highlighting heroism and covert missions. White is represented through narratives of resilience and sacrifice such as Salakaar, Neerja, Mangal Pandey: The Rising, and Chandrashekar. Green captures cultural legacy and pride with Sarzameen, Kesari 2, and Airlift.
Minakshi Achan, Head – Brand & Creative, JioStar, said, “JioHotstar has always believed in unlocking infinite possibilities through storytelling, giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga is an extension of that philosophy, celebrating the spirit of Independence Day and removing barriers to access so every viewer can experience stories that reflect the courage, resilience, and identity of the nation.”
The campaign extends beyond streaming with in-app takeovers, primetime TV spots, outdoor displays, digital and social media activations, and brand collaborations. A partnership with the Ministry of Information and Broadcasting will also promote flag etiquette awareness, blending entertainment with education and national pride.
About JioHotstar:
JioHotstar is India’s leading streaming platform, offering a wide range of content including blockbuster originals, global titles, live sports, and regional programming. With a focus on accessibility, inclusivity, and storytelling excellence, JioHotstar connects audiences across languages, cultures, and devices.
Link: https://www.instagram.com/reel/DNP7KEbs2lM/?igsh=MWt5ZW5jNDBhaDFjMQ==
