With an average festive budget of ₹16,500 and 65% yet to decide on brands, JioStar unveils a high-impact entertainment line-up under #HarGharMeinJashn to help marketers influence purchase decisions at scale.
Mumbai, 12 August 2025:JioStar has released the 2025 edition of its Festive Sentiment Survey, revealing that 92% of Indian consumers intend to continue or increase their festive spending this year — a clear signal of strong consumer confidence and a lucrative opportunity for brands. The study highlights a surge in millennial spending, broader category shopping, a resurgence in gifting, and a significant 65% of shoppers still undecided about which brands to choose. With an average shopping budget of ₹16,500, the window for brands to influence purchase decisions remains wide open.
To capture audience attention during this high-spend period, JioStar has unveiled its most expansive festive programming yet, spanning TV and digital platforms. Under its flagship celebration, #HarGharMeinJashn, the network will offer iconic characters, beloved shows, new reality formats, regional blockbusters, and international titles, catering to diverse audiences across languages and cultures.
“This year’s festive outlook is marked by strong consumer optimism and evolving media habits. Marketers are looking to engage audiences across platforms and languages, and JioStar’s robust festive offering delivers exactly that,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar. “With #HarGharMeinJashn, we’re creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints.”
The line-up features Bigg Boss in five languages, Star Parivaar Awards, new weekend reality show Pati Patni Aur Panga, JioHotstar Specials such as Trial 2, Salakaar, Rambo in Love, and marquee films including Chhaava, Kesari 2, Empuraan, and Thudaram. Daily fiction hits like Kyunki Saas Bhi Kabhi Bahu Thi (Hindi), Siragadikka Aasai (Tamil), and Chempaneer Poovu (Malayalam) will continue to drive engagement. International blockbusters such as Thunderbolts, A Minecraft Movie, and Final Destination: Bloodlines will also premiere during the season.
Hyper-local festive programming will spotlight celebrations such as Onam, Durga Puja, Navratri, Ganesh Utsav, and Diwali, with large-scale digital events like Janmashtami LIVE, Navratri LIVE, and Dussehra LIVE. JioStar’s market-specific curation ensures brand placement at the heart of every cultural moment.
To maximise advertiser impact, JioStar is rolling out advanced ad solutions, including pre-roll takeovers, pause ads, MegaBlasts for massive reach, AI-powered influencer marketing through JioStarverse, and contextual storytelling with Moment.ai. Real-time formats such as countdown ads, location-based creatives, and AQI-triggered messaging will offer unmatched relevance.
Key Highlights from the JioStar Festive Sentiment Survey 2025:
85% report stable or improved financial conditions over the past year.
Millennials expected to outspend Gen Z, with higher budgets and wider category intent.
Women shoppers plan to purchase across more than two categories, including apparel, beauty, gadgets, and home décor.
Top categories: apparel & fashion (33%), mobiles (27%), electronics (18%), followed by holidays, jewellery, and beauty.
76% cite online ads as the top discovery channel, followed by OTT/UGC content and social media.
65% remain undecided on brand choice, presenting a high persuasion opportunity.
Balanced retail mix: 52% plan to shop online, 42% offline.
Digital payments dominate, with 61% preferring UPI and mobile wallets.
About JioStar:
JioStar is India’s leading entertainment network, commanding nearly 50% of TV viewership during festive peaks and delivering unmatched digital reach. Through its diverse programming, innovative advertising formats, and deep cultural integration, JioStar connects brands with audiences across the nation’s biggest moments.
https://cdn.jiostar.com/jiostar/wp-content/uploads/2025/08/Final-Festive-Sentiment-Report-Deck-2.pdf
