The innovative solution decodes over 600 emotions and objects in video content, enabling ads to align seamlessly with peak emotional moments.
Mumbai, 9 September 2025: JioStar has announced the launch of Moment.AI, an advanced AI-led contextual advertising tool designed to help brands integrate messaging at moments of peak emotional resonance. Anchored on the brand philosophy “own the feeling, own the moment,” this one-of-its-kind innovation leverages artificial intelligence and machine learning to scan video content, decode emotions and objects, and strategically place ads where they are most relevant.
“With Moment.AI, we are introducing a technology-driven solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers. Our constant endeavour is to innovate and create advertising solutions that are not only effective but also meaningful, and Moment.AI is a step forward in that direction,” said Mahesh Shetty, Head of Revenue – Entertainment, JioStar.
The tool uses advanced algorithms to identify more than 600 emotions and objects within video streams—tagging smiles, celebrations, or family interactions—ensuring that ads naturally align with the context of the story instead of disrupting it. Designed for versatility, Moment.AI caters to multiple categories, including smartphones, jewellery, skincare, gifting, F&B, home décor, fashion, and festive occasions, enabling brands to maximise contextual visibility.
Built on the R.A.C.E. framework (Reach, Attention, Connection, Effectiveness), the innovation guarantees stronger brand visibility, higher recall, deeper audience connection, and measurable impact. Early studies reveal a 34% uplift in advertising effectiveness compared to conventional ad placements.
Currently live across JioStar’s Entertainment network and soon to launch on JioHotstar, Moment.AI is poised to redefine contextual advertising at scale. With this innovation, JioStar reaffirms its commitment to shaping the future of advertising by merging technology with human insight—empowering brands to truly own the feeling and own the moment.
About JioStar:
Perched firmly at the intersection of spellbinding content and innovative technology, JioStar is a leading global media and entertainment company reimagining how audiences consume entertainment and sports. Its television network and streaming services reach more than 750 million viewers every week, inspiring dreams and aspirations across geographies.
