Featuring Jimmy Shergill and Minissha Lamba, the campaign blends humour with relatable neighbourhood quirks to show how painted walls become backdrops for connections.
New Delhi, September 4, 2025: JK Maxx Paints has unveiled its latest campaign, ‘Ghar Aane Ke Bahaane’, a slice-of-life film that brings alive the vibrancy, humour, and togetherness inspired by colourful homes. Starring Jimmy Shergill and Minissha Lamba, reuniting on screen after nearly two decades, the campaign captures how beautifully painted walls not only enhance homes but also attract conversations, curiosity, and community spirit.
The film portrays Jimmy as Sharma Ji, a warm and meticulous homeowner, and Minissha as his wife, whose newly painted house becomes the centre of neighbourhood buzz. From influencers seeking reel-worthy backdrops to nosy aunties dropping by unannounced, the exaggerated humour reflects the everyday quirks of Indian neighbourhoods—where modern behaviours like work-from-home calls and social media meet timeless community interactions.
Speaking about the campaign, Mr. Nitish Chopra, Business Head (White Cement and Paints Business), said:
> “For homeowners, paint is more than a finishing touch—it’s an investment in durability and an expression of personality. With ‘Ghar Aane Ke Bahaane,’ we wanted to showcase how JK Maxx Paints not only beautify walls but also create spaces that spark joy, curiosity, and togetherness.”
Adding to this, Mr. Amandeep Malhari, Marketing Head (White Cement and Paints Business), noted:
> “At JK Maxx Paints, our vision is to go beyond functional benefits and position ourselves as a brand that transforms walls into joyful canvases. By weaving humour with relatable moments like reels, cricket, and online interviews, the campaign shows how our colours bring homes to life and strengthen bonds among families and communities.”
Reinforcing its tagline, “JK Maxx Paints: Khushiyon ke Rang,” the campaign positions the brand as more than just a paint solution—it’s about creating warm, welcoming spaces where memories thrive.
About JK Maxx Paints
Part of the trusted JK Cement family, JK Maxx Paints offers a comprehensive portfolio of interior and exterior emulsions, textures, and waterproofing solutions, known for their durability, performance, and vibrant aesthetics. Supported by over 20 years of expertise through JKWallMaxX Wall Putty, the brand provides homeowners with long-lasting, beautiful finishes, making it a one-stop solution for home building and beautification needs.
