Building on the expansion of its lifestyle portfolio, the collection targets the Gen Z cohort seeking a blend of style and functionality.
Mumbai: Jockey, the brand known for innerwear, sleepwear, and athleisure, today announced the launch of its latest JKY GrooveTM collection, a style-forward athleisure range for young adults aged 18 to 24. Available exclusively in 52 Jockey exclusive stores across India and company’s website – www.jockey.in, Groove is designed to appeal to the tastes of a fashion-forward, comfort-seeking, and socially active audience, bringing a youthful energy to Jockey’s offerings.
The JKY GrooveTM collection captures the vibrant spirit of Gen Z with trend-driven designs that prioritize both style and ease. Infused with Jockey’s signature comfort, Groove offers a fresh take on athleisure, empowering young adults to express their unique identity with confidence.
“At Jockey, we aim to keep up with the pace of today’s fast-paced lifestyles of our customers while retaining our core values of bringing in a blend of comfort and quality, the core features that we are known for. Our new line features a stylish, range of athleisure that connects with the Gen Z audience in a manner that feels authentic and relevant,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “The Groove collection redefines athleisure by delivering pieces that are not only designed for comfort but also to make a statement. This new line delivers an effortless, groovy vibe that aligns perfectly with Gen Z’s rhythm and sense of identity. Featuring oversized fits and youthful cuts, the collection offers a versatile range of wardrobe staples including t-shirts, hoodies, multi-utility cargos, crop tops, and tank tops, elevating everyday wear with a trend-forward aesthetic. Thoughtfully designed for both form and function, each piece combines contemporary silhouettes with on-trend details that inspire freedom of movement and creative expression”.
Since its inception, Jockey’s trajectory has steadily evolved from an innerwear brand to becoming a household name as a leading lifestyle brand. With an ever-evolving range of everyday essentials and athleisure among others, the brand continues to align itself towards modern tastes and preferences that reflect both changing fashion sensibilities and a commitment to comfort-led design.
Below are the YouTube links of the campaign:
· https://youtu.be/XmKkrPTu-F8?si=VYrPzAKsKvLYB6Fo
