Mumbai: KDM, a leading mobile and music accessories brand, has partnered with “Vaarso” Season 3 to nurture and preserve Gujarati traditional and folk music. KDM’s premium mobile & music accessories create a seamless bridge for music enthusiasts & young aspiring singers to communicate, create, and cultivate their musical interests.
To commemorate this association, KDM will launch a limited-edition, unique ‘Raga Speaker’ by the end of the season, specially designed to resonate with the essence of Vaarso.
Gujarat’s vibrant cultural canvas gets a fresh stroke of innovation with “Vaarso”, a pioneering project that elegantly blends traditional folk music with contemporary styles.
Vaarso Season 3 brings together a stellar lineup of celebrity Bollywood singers, including Shankar Mahadevan, Shreya Ghoshal, The project also showcases Gujarati folk icons like Aditya Gadhvi, Geetaben Rabari, and young rappers Aghori Muzik, alongside veteran Gujarati folk singers like Bhavnaben Labadiya, Kirti Sagathia, who lend their soulful voices to traditional Gujarati folk songs.
Vaarso Season 3 comprises six mesmerizing songs, releasing on all major music platforms and the official Vaarso YouTube Channel. New songs will be released every Friday, starting from March 21, 2025.
N D Mali, Founder of KDM said, “Vaarso is an exceptional platform that fosters Gujarati folk music and budding talent. Our premium mobile accessories provide an immersive music experience, inspiring young musicians to innovate and create.”
Priya Saraiya, Curator and Singer of Vaarso added, “Vaarso is a cultural bridge that connects our past to our present, preserving the legacy of Gujarati folk music for generations to come. I appreciate KDM’s initiative to collaborate with Vaarso Season 3 and support Gujarati folk music.”
KDM as a brand has been established as a leading lifestyle and mobile accessories brand for over a decade. It has developed a wide variety of products under mobile accessories and lifestyle segments which ranges from mobile chargers, earbuds, speakers, neckbands to headphones. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.