Strategic partnership with Times Black ICICI Bank Credit Card adds elite access and exclusive experiences for India’s premium travellers.
Klook’s ‘The Best You’ Campaign Inspires Personal Transformation Through Travel, Featuring Bharti SinghStrategic Times Black ICICI Bank Credit Card Partnership Adds Premium Experiences and Exclusive Travel Benefits
New Delhi | July 11, 2025 – Klook, Asia’s leading travel and experiences platform, has launched a powerful new campaign titled “The Best You,” fronted by India’s beloved comedian Bharti Singh. The campaign positions travel as a deeply personal journey of reconnection, spontaneity, and self-expression—celebrating the emotional and transformative power of discovering the world, and yourself, one experience at a time.
In a strategic move to enhance this narrative, Klook has joined hands with the Times Black ICICI Bank Credit Card—an ultra-premium offering for India’s elite consumers. This collaboration provides Times Black cardholders exclusive benefits on the Klook platform, including preferential pricing, priority access to sold-out attractions, and white-glove customer support—bringing luxury travel within a few taps.
Bharti Singh’s Journey: From Laughter to Lightness
The campaign draws from Bharti Singh’s real-life experiences of navigating fame, breaking barriers in comedy, and now, rediscovering joy through mindful travel.
“For years, I lived by everyone else’s script. Now, I want to take a moment to breathe and do something just for me,” Bharti shares. “Travel gives me that freedom—to unplug, to reconnect with what I love, and to just laugh without a reason.”
From unplanned detours and serene getaways to first-time adventures, Bharti’s story becomes a metaphor for Klook’s core message: travel isn’t just about destinations—it’s about returning to yourself.
A Campaign Rooted in Emotion, Not Just Itineraries
“The Best You is not about ticking boxes on a trip. It’s about creating memories that move you,” said Shivam Tyagi, Marketing Lead, Klook India & Middle East. “People today want meaningful, real experiences that speak to their soul. That’s the heartbeat of this campaign.”
Premium Travel Meets Purposeful Exploration
The collaboration with Times Black ICICI Bank Credit Card is set to enhance the value proposition for India’s affluent travellers. The rare metal card provides:
Exclusive access to international experiences via Klook
Personalized travel benefits and event access
Curated limited-edition experiences across emerging global destinations
Both brands envision long-term synergy, tapping into India’s rising luxury outbound travel segment with tailor-made experiences that cater to evolving consumer aspirations.
About Klook
Founded in 2014, Klook is Asia’s largest travel and experiences platform, offering over 500,000 curated activities across 2,700+ global destinations. From immersive tours and iconic attractions to unique stays and local transport, Klook empowers travellers to explore meaningfully and book effortlessly through its website and mobile app. In India, Klook operates out of Gurugram, focusing on outbound travel with culturally relevant content and campaign strategies.
About Times Black ICICI Bank Credit Card
The Times Black ICICI Bank Credit Card is a premium metal card designed for India’s most discerning consumers. Offering a curated suite of benefits across travel, luxury lifestyle, concierge, and event access, the card redefines elite experiences for modern Indians who seek more than just utility—they seek exclusivity.
