Mandate covers integrated media strategy across TV, Print, Radio, and Digital Branding for key Kotak business entities.
Mumbai, September 9, 2025: Kotak Mahindra Group, one of India’s leading banking and financial services conglomerates, has appointed dentsu X India as its media partner following a multi-agency pitch. The account will be serviced from dentsu X’s Mumbai office.
Under the mandate, dentsu X – a dentsu India agency known for its experience-driven approach – will lead the integrated media strategy across TV, Print, Radio, and Digital Branding for Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope includes end-to-end media planning, strategy, and execution, designed to deliver a unified full-funnel approach.
By leveraging proprietary tools along with tech, data, and culture-driven insights, dentsu X will aim to provide outcome-focused solutions that align with Kotak Mahindra’s marketing and business objectives.
This collaboration underscores the shared vision of Kotak Mahindra Group and dentsu X to combine creativity, precision, and scale for impactful consumer engagement. As India’s financial services sector accelerates its digital transformation, Kotak is seeking to further strengthen its connect with aspirational customers by making finance more accessible and engaging.
Sujata Dwibedy, CEO, dentsu X India, said:
> “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra Group drive stronger visibility, engagement, and impact across platforms.”
About Kotak Mahindra Group
Kotak Mahindra Group is one of India’s leading financial services conglomerates, offering a wide range of banking and financial solutions spanning commercial banking, stock broking, mutual funds, life insurance, and investment banking. Guided by its vision of delivering value-driven financial products and services, Kotak Mahindra continues to play a pivotal role in driving financial inclusion and innovation across India.