The world’s largest Basmati rice exporter leverages Huella Services’ NEXad to deliver high-impact, user-engaging Connected TV experiences across platforms.
New Delhi, 13 June 2025 — KRBL Limited, the world’s largest exporter of Basmati rice, has set a new benchmark in digital advertising with the launch of its “Top-Class Choice” campaign for India Gate Basmati Rice, powered by Huella Services’ NEXad — a cutting-edge interactive Connected TV (CTV) solution.The campaign, designed to reinforce India Gate Basmati Rice’s premium positioning, delivered highly engaging, interactive ad experiences across major OEMs, OTTs, FAST channels, and STBs, exceeding industry engagement benchmarks and redefining how FMCG brands connect with audiences on big screens.“We are thrilled to have partnered with Huella Services and NEXad to bring this innovative CTV campaign to life,” said a KRBL spokesperson. “The interactive format not only amplified our message of quality and trust but also provided measurable, meaningful engagement that aligns with the evolving media consumption patterns of our consumers.”NEXad’s technology enabled personalized, action-driven content delivery — transforming passive ad views into active consumer interactions. The result was a seamless blend of storytelling and technology, showcasing how FMCG brands can harness CTV’s full potential for deeper audience impact.This campaign further cements KRBL’s reputation as a forward-thinking leader in both product excellence and marketing innovation, while highlighting Huella Services’ role as a pioneer in India’s dynamic digital advertising ecosystem.