Second edition of the campaign inspires confidence, authenticity, and self-expression as women embrace life on their own terms
Mumbai, 08 October 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has launched the second edition of its ‘You Go, Girl!’ campaign, led by National Award-winning actress Kriti Sanon. Building on the first edition that encouraged women to embrace fashion on their own terms, this year’s campaign goes further—celebrating how women move through life confidently, unbothered by societal labels, and guided by their own choices.
The campaign film visualizes the familiar pressures women face through floating labels such as Too ambitious, Too bold, Opinionated, Drama Queen, which surround Kriti as she walks through a bright lobby. Unfazed, she moves in her own rhythm, effortlessly breaking the stereotypes. The film concludes with Kriti smiling and pointing to her stylish Campus Shoes, exclaiming, “Damn good shoes, yaar!” and reinforces the campaign’s tagline: “They’ll always have something to say. You Go, Girl. Move Your Way.”
Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. This campaign embodies our brand ideology, ‘Move Your Way,’ reflecting the conviction that every step becomes meaningful when guided by authenticity and confidence. Kriti Sanon perfectly embodies this spirit, representing the energy of today’s woman and the ethos that drives Campus forward.”
Kriti Sanon, sharing her thoughts, added, “Every woman has been told who she should be—how to act, how to look, how far to go. You Go, Girl! resonated with me because it reflects my journey of rising above judgments and the daily reality for many women. It’s about owning your choices and moving with confidence, no matter the labels. Campus has always championed individuality and authenticity, making this partnership particularly meaningful.”
Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, said, “Labels are meant to define—until you stop listening to them. Kriti moves through these stereotypes effortlessly, showing that confidence isn’t about proving anything—it’s about knowing who you are and moving your way. That’s the essence of You Go, Girl!”
The campaign will be rolled out across a 360-degree media approach, spanning television, print, digital platforms, news channels, OOH, and all brand touchpoints, ensuring widespread engagement and visibility.
About Campus Activewear
Campus Activewear is one of India’s largest Sports and Athleisure footwear brands, committed to delivering stylish, high-performance footwear for a young and dynamic audience. With a focus on quality, innovation, and authenticity, Campus empowers consumers to move confidently in every aspect of life.
