
India’s leading beauty house partners with the fresh Bollywood talent to champion effortless, expressive, and authentic beauty for a new generation.

Mumbai – September 13, 2025: The House of Lakmē, India’s first and largest makeup brand, has announced actress Aneet Padda as its new face, marking a significant step in its journey to connect with Gen Z consumers. The collaboration reflects Lakmē’s evolving vision of beauty—one rooted in natural radiance, skin-friendly formulas, and self-expression over perfection.
For decades, Lakmē has played a defining role in shaping beauty culture in India, not only celebrating icons but creating them. With Aneet Padda, the brand continues its legacy by spotlighting a rising Bollywood star who embodies the beauty codes of a younger generation.
Aneet’s beauty philosophy celebrates balance and authenticity. For her, minimal makeup doesn’t mean “no makeup” but choosing the right products to highlight individuality. Her style emphasizes natural radiance, subtle enhancements, and creative touches that feel authentic, wearable, and experimental.
Commenting on the partnership, Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving—from high-coverage perfection to effortless, expressive makeup that reflects how Gen Z wants to experience beauty.”
Expressing her excitement, Aneet Padda added: “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
With this collaboration, Lakmē reinforces its position as the beauty brand shaping the future of Indian beauty—championing individuality, creativity, and fresh voices that resonate with the new generation.
About House of Lakmē
Lakmē, India’s leading beauty expert, continuously innovates with high-performance, cruelty-free skincare and cosmetics. Blending international technology with Indian beauty expertise, Lakmē has been a trailblazer for more than 50 years. The brand’s influence extends beyond skincare and makeup through its long-standing association with Lakmē Fashion Week, India’s largest fashion platform that celebrates beauty, style, and innovation.