Campaign by Saatchi & Saatchi India spotlights the brand’s role in powering the nation’s relentless progress
Mumbai, September 1, 2025: Lauritz Knudsen Electrical and Automation, a leader in India’s electrical and automation industry, has unveiled its new campaign, ‘Powering a Non-Stop India’, conceptualized and executed by Saatchi & Saatchi India.
The campaign leverages Lauritz Knudsen’s partnership with Mumbai Indians as Principal Partners and features cricketing icons Hardik Pandya, Rohit Sharma, and Suryakumar Yadav (SKY). At its core, the initiative highlights the brand’s pivotal role in keeping India moving forward — powering hospitals, factories, households, and communities that never stop.
Speaking on the campaign, Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said: “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. The ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”
On the creative execution, Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, noted: “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves seamlessly through various scenarios, capturing how the brand powers a nonstop India.”
Adding further, Atin Wahal, Executive Director, Saatchi & Saatchi India, said: “Our partnership with Lauritz Knudsen goes beyond campaigns. This initiative represents the foundation of the brand’s voice, purpose, and relevance in today’s market. It reflects the trust Lauritz Knudsen has placed in us.”
The campaign film, now live across multiple platforms, underscores Lauritz Knudsen’s commitment to reliability, resilience, and progress while reinforcing its positioning as India’s most trusted switchgear brand.
About Lauritz Knudsen Electrical and Automation
Lauritz Knudsen Electrical and Automation is a leading brand in India’s electrical and automation industry, committed to delivering reliable, innovative, and future-ready solutions for homes, industries, and communities. Backed by Schneider Electric, the brand continues to play a vital role in powering India’s progress through world-class products and technology.
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