India’s largest saree brand partners with pan-India star Rashmika Mandanna to celebrate elegance, heritage, and everyday wearability across TV, digital, print, and outdoor platforms.
Mumbai, 29 July 2025: Laxmipati Sarees, India’s largest saree brand, has announced the onboarding of acclaimed actress Rashmika Mandanna as its new brand ambassador. Known for her widespread appeal and vibrant screen presence, Rashmika now becomes the face of a brand cherished for its fusion of tradition and contemporary elegance.
The collaboration launches alongside a high-impact nationwide campaign—conceptualised and executed by Shreyansh Innovations—across television, digital, print, and outdoor platforms starting July 29, 2025. As part of the media rollout, the campaign will also feature during the relaunch of Kyunki Saas Bhi Kabhi Bahu Thi, airing tonight on TV and streaming on JioHotstar, targeting the brand’s core demographic through integrated entertainment touchpoints.
Sharing her excitement, Rashmika Mandanna said, “Sarees are more than garments—they hold stories, heritage, and the timeless beauty of our culture. Laxmipati Sarees blend tradition with everyday grace. They’re light, vibrant, and easy to wear. I’m thrilled to be associated with a brand that celebrates Indian elegance with such effortless style.”
For over four decades, Laxmipati Sarees has been synonymous with quality, trust, and authenticity in Indian fashion. Commenting on the association, Mr. Sanjay Sarawagi, Managing Director, Laxmipati Sarees, stated, “Our mission has always been to blend heritage with modern elegance. Rashmika’s charm and authenticity embody everything we stand for. With her, we hope to deepen our connection with today’s women while remaining true to our cultural roots.”
Mr. Manoj Sarawgi, Director, added, “Rashmika brings warmth, relatability, and star power—qualities that resonate with our customers. This partnership will help us reach new generations while continuing to craft sarees that are light, beautiful, and proudly Indian.”
Mr. Rakesh Sarawagi, Director, emphasized, “This campaign isn’t just about showcasing sarees—it’s about telling the story of the modern Indian woman who embraces tradition with pride and joy. Rashmika represents that spirit perfectly.”
Speaking about the campaign, Mr. Shreyansh Baid, Founder of Shreyansh Innovations, said, “Laxmipati Sarees are renowned for their graceful drape and fine design. In this campaign, we’ve highlighted the sensory elegance of the fabric, with Rashmika adding warmth and aspiration to every frame.”
About Laxmipati Sarees:
Founded over 40 years ago, Laxmipati Sarees is India’s leading saree brand, celebrated for its innovation in fabric design, vibrant prints, and everyday elegance. With a legacy rooted in tradition and a vision for modern Indian fashion, Laxmipati continues to inspire women across generations.
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