A minor drop of 3 percent in television ad volumes in Jan – June 24.
The half yearly report from TAM has been released. Jan – June 24 saw a minor three percent drop in ad volumes in television as compared to Jan – June 2023.In Jan – June 24, ‘food and beverages’ saw a 24 percent growth followed by ‘personal care’ /’personal hygiene’ sector with a sixteen percent share. In jan – June 24 we also saw a new entrant the ‘BFSI Sector’ in the top 10.
The Top 10 categories together added 32% share of ad volumes in Jan-Jun’24. In the period from Jan-Jun’24, the categories ranked 3rd, 7th, 8th, and 9th showed a positive shift in rank compared to the same period in 2023. Rubs And Balms’ was the new entrant among the Top 10 categories during Jan-Jun’24. Categories on Rank 3, 7 and 10 were from ‘Food & Beverages’ sector.
Milk Beverages’ category saw highest increase in Ad secondages with growth of 24% followed by ‘Rubs And Balms’ with 40% growth during Jan-Jun’24 compared to Jan-Jun’23.
HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’24. The Top 10 advertisers together added 45% share of Ad Volumes during Jan-Jun’24. Reliance Jio Infocomm’ observed positive rank shift along with ITC and Wipro.
During Jan-Jun’24, total 7.8K+ brands were present on Television. 5 out of Top 10 brands were from ‘Reckitt Benckiser’ and 2 were from ‘HUL’.
During Jan-Jun’24, ‘GEC’ outperformed ‘News’ channels as the leading genre for advertising, similar to same period in 2023.Top 5 channels genres accounted for more than 90% share of Ad Volumes during both Jan-Jun’24 and Jan-Jun’23.
#TAMMediaResearch #HUL #Reckitt #RelianceJioInfocom #ReckitBenckisar #MadeInMedia