Launched at World Food India 2025 by Shri Chirag Paswan, Ministry of Food Processing Industries
New Delhi, September 26, 2025: Leads Brand Connect, a leading advertising and brand marketing company, has announced the launch of Coração do Vale, Portugal’s ultra-premium extra virgin olive oil, in India at World Food India 2025. Exclusively sourced from the renowned olive groves of Baixo Alentejo—the cradle of Portuguese olive-growing traditions—the brand promises to redefine gourmet indulgence for India’s discerning consumers, chefs, and celebrities.
The grand unveiling was led by Shri Chirag Paswan, Minister of Food Processing Industries, in the presence of Eng. João Moura, Secretary of State for Agriculture, Government of Portugal; H.E. João Ribeiro de Almeida, Ambassador of Portugal to India; Eng. Altino Álvares, Executive President, PIBhub – Portugal India Business Hub; and Dr. Diolinda Silva, Executive Director, Portugal Foods.
The introduction of Coração do Vale symbolizes not just luxury in culinary culture but also a deepening of Indo-Portuguese trade ties dating back to the 15th century. Leads Brand Connect is bringing the brand to India through an MoU with Lagar do Vale, a leading olive oil producer from Baixo Alentejo.
Richa Khandelwal, Managing Director, Leads Brand Connect, said: “Coração do Vale is more than just olive oil—it is a blend of culture, sophistication, and well-being, crafted for food connoisseurs and those who appreciate the finer things in life. Launching it during India’s festive season is truly special.”
João Carvalhal, Managing Director, Lagar do Vale, added: “India is a dynamic market with a young population and growing appetite for premium gourmet products. While Italy and Spain dominate the olive oil category here, Portuguese olive oil from Baixo Alentejo is considered among the best in the world. Our partnership with Leads Brand Connect allows us to bring this heritage product to Indian consumers.”
Coração do Vale will be introduced in 500 ml bottles, featuring black-and-gold premium packaging in tinted glass to preserve freshness. Available in limited batches, the product will be distributed exclusively through its D2C platform, http://coracaodovale.com/, and sold via pre-bookings.
Crafted from a blend of indigenous olive varieties including Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega, the oil is celebrated for its distinctive fruity and balanced profile, offering a refined gourmet experience.
About Leads Brand Connect
Leads Brand Connect is a premier advertising and brand marketing company specializing in impactful campaigns and innovative strategies for Indian and international brands. From integrated communications and media planning to experiential and digital marketing, LBC delivers value-driven growth by connecting brands with audiences in meaningful ways.