New campaign film celebrates love, milestones, and modern bridal jewellery beyond the locker
Mumbai, October 3, 2025: Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has unveiled its latest bridal jewellery collection Navarambh through a powerful new campaign film featuring brand ambassador and investor Shilpa Shetty. Designed for the modern bride, the collection redefines bridal jewellery as versatile, timeless pieces meant to be worn and cherished beyond traditional wedding occasions.
The campaign film beautifully captures the heartfelt emotion of a father’s gift to his daughter, positioning Navarambh as the ultimate symbol of love and new beginnings. Presented in a keepsake bridal box, the collection includes seven exquisitely crafted diamond jewellery pieces that are elegant, contemporary, and versatile — perfect for occasions ranging from Karwa Chauth and Diwali to cocktail parties, anniversaries, and beyond.
Shilpa Shetty shared her excitement at the launch: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
Pooja Sheth Madhavan, Founder & Managing Director of Limelight Lab Grown Diamonds, added: “At Limelight, we believe in redefining how jewellery is perceived and worn. With Navarambh, we’ve created a collection that resonates with the aspirations of today’s bride — versatile, elegant, and meaningful. It’s more than jewellery; it’s a celebration of her individuality and her milestones.”
Highlighting the marketing push, Rupali Shrivastava, Chief Marketing Officer, said: “Navarambh is being supported with one of our most extensive campaigns across digital, print, television, and in-store activations to reach brides and families at every touchpoint.
The campaign film beautifully captures how Navarambh offers jewellery that’s both aspirational and practical.”To complement the launch, Limelight has introduced its Annual Bash Sale, offering Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores this festive season.
Navarambh is attractively priced starting at ₹5.99 lakh and is now available across 50+ Limelight stores in 45+ cities, making it both aspirational and accessible for today’s brides.
About Limelight Lab Grown Diamonds
Limelight Lab Grown Diamonds is India’s largest lab-grown diamond jewellery brand, known for sustainable luxury and contemporary design. With over 50 stores across 45+ cities, the brand has pioneered awareness and adoption of lab-grown diamonds in India, offering aspirational yet accessible jewellery for every occasion.
