OSMO unveils proprietary platform that shifts outdoor advertising from counting impressions to capturing real attention
Gurugram, 25th September 2025 — OSMO, one of India’s fastest-growing Out-of-Home (OOH) agencies, has unveiled details of LOC8, its proprietary planning and measurement platform that has been quietly powering campaigns for brands such as Renault, HP, Daikin, and Max Estates. Positioned as the first-of-its-kind tool in the OOH space, LOC8 blends AI with human vision cognition science to move the industry from measuring reach to quantifying true attention.
At the heart of LOC8 lies a critical question for marketers: “Will people notice?” LOC8 provides an answer by converting real-world video data into actionable insights, delivering metrics on visibility, placement, and attention depth.
“OOH stands at the brink of a transformation. Advertisers no longer want just eyeballs; they want evidence of attention and the ground truth. LOC8 is the breakthrough the industry has been waiting for — a next-generation metric that captures audience attention in real time,” said Mangesh Shinde, Co-founder, OSMO. “In today’s world, attention is the most valuable currency. With LOC8, we enable brands to plan smarter, more measurable campaigns that can’t be ignored. At OSMO, we say Attention is the New Oil.”
How LOC8 Works
Evidence Layer: Site footage captured via IoT devices is analyzed by machine learning to generate attention metrics and a Visual Saliency Score, further enhanced by real-time traffic data.
Decision Layer: By mapping People (commute journeys, traffic speed, impressions), Places (points of interest), and Placements (visibility, obstructions, dwell time), LOC8 identifies which assets command attention from the right audiences.
Engagement Console: Delivers instant visibility into attention metrics, empowering planners with evidence-based insights for smarter OOH decisions.
Already deployed across multiple marquee campaigns, LOC8 has helped brands in categories spanning automobiles, real estate, and consumer goods drive deeper engagement and impact in crowded urban landscapes.
“OOH is at a stage where advertisers increasingly demand accountability. As investments grow, our proposition enables decision-makers to conduct a virtual recce with confidence,” said Nipun Arora, Co-founder, OSMO. “Our AI-driven attention metrics build trust, allow comparisons across assets, and ensure campaigns are noticed, not just seen.”
-About OSMO
OSMO is a technology-driven OOH agency committed to making campaigns more noticeable, actionable, and accountable. By leveraging AI and machine learning, OSMO helps brands connect with on-the-move audiences through attention-focused insights that transform outdoor advertising into a measurable and impactful medium.
