Mumbai: India’s leading natural beauty care company Lotus Herbals unveils a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, its newest innovation in the Safe Sun range. This high voltage multimedia campaign will be showcased on OTT, TV and social media channels amplifying brand visibility and making an impact to a wider audience. The new film focusses on the advanced sun protection sunscreen, Lotus Herbals Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ which is infused with Cica that helps strengthen the skin barrier & Hyaluronic Acid that hydrates the skin. This unique water-based sunscreen with its light weight formula blends seamlessly into the skin within 5 seconds. It helps prevent breakouts, gives no white cast, is Dermatologically Tested and suitable for all skin types.
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences. The film opens in an outdoor setting, where two young girls are sitting on a see-saw, casually discussing the challenges of using sunscreen. They reveal that their sunscreen provides protection but it causes acne or leaves a heavy white cast which harms their skin. The see-saw, serving as a metaphor for the compromise they are making, is balanced by the entry of the protagonist, a savvy young woman, who enlightens them on the advantages of applying the Safe Sun UltraRx Sunscreen Serum SPF 60+. She emphasizes on the potent benefits of Cica and Hyaluronic acid, that delivers broad spectrum UV protection of SPF 60+ and also helps prevent acne breakouts. The brand film culminates with the revamped look of the Safe Sun range, which is designed to resonate with the youth. Here is a no compromise sunscreen making it an ideal choice!
Speaking on the new Safe Sun Campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”
The new Lotus Herbals Safe Sun multimedia Campaign is designed to engage and inform audiences about its latest innovation in sun protection. The campaign will be showcased across OTT platforms such as Jio Hotstar, regional television channels, and social media platforms. It will also run on the brands social media channels including Facebook, Instagram, YouTube and the Lotus Herbals website. To engage customers at the store level, In-store branding will include banners, danglers, table-tops and posters to drive consumer interest in the latest innovation from the safe sun range. This multi-channel approach aims to maximize reach and ensures that the campaign resonates with consumers at key touchpoints.
