Mumbai: L&T Finance Limited (LTF), one of the leading Non-Banking Financial Company (NBFC), today, has named renowned Indian cricketer Jasprit Bumrah as its brand ambassador. This partnership marks an exciting chapter for LTF in its ongoing efforts to expand and strengthen its brand presence and engage its diverse customer base spread across the length and breadth of the country.
Jasprit Bumrah will feature prominently in LTF’s comprehensive Above The Line (ATL) and Below The Line (BTL) marketing campaigns, spanning a variety of channels. These campaigns are strategically designed to elevate brand awareness and drive customer engagement, highlighting the diverse portfolio of financial products and services currently offered by LTF.Speaking on this occasion, Kavita Jagtiani, Chief Marketing Officer at L&T Finance said, “We are delighted to welcome Jasprit Bumrah, one of India’s most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognizable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.”
“His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success,” added Ms. Jagtiani.Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “I am excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.”
LTF is one of the leading financiers in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance. LTF’s significant presence in urban finance is particularly noteworthy. By providing accessible and tailored financial solutions to urban and rural communities, LTF empowers individuals and families to achieve their financial goals.
As per data for the quarter ended December 31, 2024, the Company’s market leadership is underpinned by its extensive reach into approximately 2 lakh villages, facilitated by a strong retail franchise that includes 2,028 rural branches, 185 urban branches, and over 12,500 distribution touch points.
The partnership with Bumrah was facilitated by RISE Worldwide, which works closely with players and brands to create meaningful brand extension and unlock value for stakeholders.
