Lab-grown diamond brand pioneers real-time consultations to bridge digital ease with personalized, expert-driven shopping
New Delhi, July 8, 2025: In a major step toward redefining online luxury retail, Lucira, the lab-grown diamond jewelry brand founded by Rupesh Jain, has introduced a Live Video Call feature on its website. With this move, Lucira becomes one of the first in the lab-grown diamond space to offer real-time, expert consultations — bringing the personal, tactile feel of in-store jewelry shopping to the comfort of customers’ homes.
The new feature enables customers to connect instantly with diamond experts during working hours — without the need to schedule appointments. Directly from any product page, users can now engage in live video consultations to view diamonds up close, receive styling guidance, compare designs, and make fully informed purchase decisions with the assurance of expert support.
Rupesh Jain, Founder of Lucira, commented:
> “When it comes to buying diamond jewelry, trust and connection are as important as the design itself. Our Live Video Call feature removes the digital distance by allowing customers to see the product, ask questions, and receive expert guidance — all in real time. It’s the concierge experience, reimagined for the digital age.”
This seamless feature blends high-touch service with high-tech convenience, reinforcing Lucira’s mission to combine ethical craftsmanship, transparency, and innovation. The brand also allows customers to schedule calls at their convenience, offering flexibility and responsiveness at every step of the shopping journey.
As part of its broader strategy, Lucira is preparing to expand from an online-first model to flagship experience stores in metro cities, followed by an aggressive two-year roadmap for phased omnichannel growth. Every Lucira piece is crafted with certified lab-grown diamonds, recycled gold, and built on sustainable and transparent practices.
About Lucira:
Founded by Rupesh Jain, Lucira is a next-generation fine jewelry brand rooted in purpose-driven luxury. With a focus on lab-grown diamonds, conscious design, and digital-first innovation, Lucira is revolutionizing the way modern consumers experience jewelry for life’s biggest moments — from proposals and weddings to personal milestones. Known for its signature craftsmanship and commitment to sustainability, Lucira is quickly gaining recognition as India’s “Rings King.”