Campaign blends premium travel, cultural discovery, and influencer storytelling to inspire modern Indian travelers
National, August 28, 2025: Lufthansa German Airlines, in collaboration with WPP Media, has unveiled the latest edition of its signature experience-first campaign — Lufthansa Insider 2.0 — featuring acclaimed Indian actress Sreeleela. The campaign merges Lufthansa’s premium travel ethos with authentic cultural storytelling, offering a fresh narrative designed to resonate with today’s experience-driven Indian travelers.
Led by Mindshare India in partnership with its UK teams, the initiative positions Lufthansa not only as an airline but as a travel-lifestyle brand that connects people, cultures, and experiences. Showcasing London’s dynamic cultural and lifestyle offerings, Insider Guide 2.0 highlights Lufthansa’s seamless service and aspirational travel experience.
As part of the campaign, Sreeleela teamed up with UK creator Anastasia for an insider-led exploration of London’s cultural, lifestyle, and culinary hotspots. Through this collaboration, travelers are invited to see the city beyond tourist routes, aligning with Lufthansa’s vision of authentic, immersive travel.
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific, Lufthansa Group, said: “We’re excited to introduce Lufthansa Insider 2.0, our latest experience-led campaign developed with Mindshare India and beautifully brought to life by Sreeleela. This campaign reflects Lufthansa’s essence as a travel-lifestyle brand—celebrating meaningful connections, sparking curiosity, and delivering world-class experiences. By merging innovative storytelling with authentic influencer engagement, we’re inviting travelers to rediscover the joy of flying with Lufthansa.”
Amin Lakhani, President, Client Solutions, WPP Media South Asia, added: “For Insider 2.0, our India and UK teams worked seamlessly to deliver a campaign that reflects Lufthansa’s premium positioning. From mapping consumer journeys to capturing cultural nuances, every detail was crafted to bring travel, culture, and creator storytelling into perfect harmony, setting a benchmark for cross-border collaborations.”
With this initiative, Lufthansa reinforces its commitment to elevating travel experiences through innovative storytelling and meaningful influencer partnerships, raising the bar for global travel campaigns.
About Lufthansa
Lufthansa German Airlines is one of the world’s leading premium carriers, recognized for its service excellence, global connectivity, and innovative travel experiences. Part of the Lufthansa Group, the airline continues to inspire travelers worldwide with its focus on meaningful journeys and cultural connectivity.
