Customers stand a chance to win trips to Kerala in collaboration with EaseMyTrip
Mumbai, August 28, 2025: LunchBox, a leading cloud kitchen brand by Rebel Foods, is celebrating Kerala’s biggest festival with a mix of flavour, fun, and culture. This Onam, the brand is bringing the traditional feast home with a Mini Onam Sadhya and adding a playful twist through the Onam Pronunciation Challenge, giving customers a chance to win trips to Kerala.
The Onam Sadhya, typically served on a banana leaf, is a grand vegetarian spread featuring over 20 authentic dishes such as Kaalan, Avial, Thoran, Erissery, and Olan. LunchBox has created a compact yet authentic version of this festive platter, making it available to customers across India.
To make the experience even more engaging, LunchBox has introduced the Onam Pronunciation Challenge. Each Sadhya order comes with a special sleeve featuring dish names and a QR code that unlocks an AI-generated video of the legendary King Mahabali teaching customers how to pronounce them correctly.
“Onam is all about unity, joy, and celebrating culture. With LunchBox, we wanted to make this celebration open to everyone, no matter their background. The Pronunciation Challenge is more than just food—it’s about building connections, sharing laughs, and learning something new together,” said Nishant Kedia, CMO, Rebel Foods.
To participate, customers can record a 15-second voice note attempting the pronunciations and share it via DM on LunchBox’s Instagram, along with a screenshot of their order. Participants in Mumbai, Bangalore, Chennai, and Hyderabad stand a chance to win exciting prizes.
Prizes include:
Grand Prize: Couple’s trip to Kerala (flights, hotels, and breakfast included)
2nd & 3rd Prize: Staycations for two couples in Kerala
Holiday Vouchers: ₹5,000 each for two winners
₹500 flight discount: For 16,000 customers on domestic routes
These rewards are offered through an exclusive partnership with EaseMyTrip.
With homestyle meals crafted by chefs and delivered to homes and offices nationwide, LunchBox continues to blend comfort food with cultural experiences. This Onam, the brand is inviting food lovers across India to savour Kerala’s festive spirit in a new and interactive way
About LunchBox
LunchBox, a brand under Rebel Foods, delivers wholesome homestyle meals across India. Focused on convenience and authenticity, LunchBox brings together regional recipes and festive flavours, making it easier for customers to enjoy cultural experiences through food.
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