‘Just Like Me’ campaign featuring Srinidhi Shetty amplifies the launch with a tribute to women’s uniqueness
Mumbai, August 19, 2025: Malabar Gold & Diamonds, one of the world’s largest jewellery retailers and the Responsible Jeweller, has unveiled Vyana — a striking new gemstone jewellery collection designed to celebrate the individuality, strength, and spirit of every woman.
Inspired by the philosophy that no two gemstones — and no two women — are alike, Vyana reflects the multifaceted essence of womanhood through bold yet graceful designs. Crafted in 18kt and 22kt gold, the collection blends diamond-inspired brilliance with vibrant gemstones, offering fluid, lightweight silhouettes that are trendy, versatile, and wearable across occasions.
As part of its launch, Malabar is hosting a Gemstone Jewellery Festival, where customers can enjoy up to 25% off on making charges for all gemstone and uncut diamond jewellery until September 7, 2025.
Speaking at the launch, M.P. Ahammed, Chairman, Malabar Group, said:
“Vyana is more than a jewellery collection. It is an ode to the many shades of a woman’s spirit. Every gemstone in Vyana tells a story of strength, grace, and individuality. Just like the women who wear it, each piece radiates a brilliance that is truly one-of-a-kind.”
Amplifying the launch, Malabar has introduced the ‘Just Like Me’ campaign featuring brand ambassador Srinidhi Shetty, who embodies the collection’s essence of versatility and poise. Each gemstone in the collection — from the calm of aquamarine to the power of emerald and the grace of pink topaz — mirrors distinct facets of the modern Indian woman.
With this launch, Malabar Gold & Diamonds reaffirms its commitment to blending global aesthetics with Indian soul, crafting jewellery that empowers women to embrace their individuality with elegance and confidence.
About Malabar Gold & Diamonds
Founded in 1993, Malabar Gold & Diamonds is among the world’s leading jewellery retailers with over 400 showrooms across 13 countries, including India, the Middle East, Far East, USA, UK, Canada, and Australia. Serving more than 15 million customers worldwide, the brand is supported by a team of 25,000 professionals across 26 countries.
Renowned for its customer-first approach, Malabar upholds the Malabar Promises, including transparent pricing, lifetime free maintenance, 100% exchange value for old gold and diamonds, certified diamonds with a 28-point quality check, and complimentary one-year insurance. Every piece is 100% HUID-compliant and ethically sourced, reflecting the brand’s uncompromising commitment to authenticity and responsibility.
Beyond jewellery, Malabar dedicates 5% of its profits to CSR initiatives, supporting education, healthcare, housing, women’s empowerment, sustainability, and hunger eradication.