Leadership hire reinforces the brand’s commitment to bold, inclusive, and affordable beauty
New Delhi, September 8, 2025: MARS Cosmetics, one of India’s fastest-growing beauty brands, has appointed Anmol Sahai Mathur as Vice President of Marketing. The move marks a significant step in the company’s growth journey as it transitions from an emerging competitor to a household name in India’s beauty industry.
With over a decade of expertise in digital marketing, brand building, and creator partnerships, Mathur brings a unique blend of digital fluency and consumer insight. He has previously worked with MARS Cosmetics, giving him a deep understanding of the brand’s philosophy of delivering affordable, innovative, and high-quality products. Most recently, he led digital marketing at the Open Network for Digital Commerce (ONDC), where he spearheaded influencer collaborations, content strategies, and social media campaigns. His career also includes leadership roles at Triller and Eloelo.
Commenting on his appointment, Mathur said, “I’m honored to take on this role at MARS as it expands its footprint and redefines beauty standards in India. The brand has always stood out for being bold and inclusive. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen MARS as a go-to beauty brand across diverse markets.”
Rishabh Sethia, Business Administrator at MARS Cosmetics, added, “We are excited to welcome Anmol back to the MARS family. His strong expertise in digital marketing and deep understanding of our brand ethos make him the perfect leader to drive our next phase of growth. We are confident his vision will help us expand our reach and build even stronger bonds with our consumers nationwide.”
In his new role, Mathur will focus on strengthening MARS’s brand identity, expanding its digital footprint, and designing campaigns that foster authentic connections with consumers. Guided by the brand’s vision of ‘Makeup for Everyone,’ his leadership will emphasize inclusive storytelling, emotionally resonant campaigns, and a consumer-first approach.
This appointment reaffirms MARS Cosmetics’ commitment to building a strong leadership team while staying true to its mission of delivering bold, affordable, and high-quality beauty solutions to every consumer.
About MARS Cosmetics
MARS Cosmetics is a homegrown Indian beauty brand with a vision to rewrite the makeup book through innovation, affordability, and inclusivity. Inspired by its philosophy ‘Makeup for Everyone,’ the brand creates quality, price-conscious products designed for beauty enthusiasts across emerging markets.
