Built at MiQ’s Bengaluru Center of Excellence, Sigma processes 700 trillion data signals to deliver faster, smarter, and bias-free media decisions for brands worldwide
Bengaluru, India – June 26, 2025: Global programmatic media partner MiQ has unveiled MiQ Sigma, a groundbreaking AI-powered advertising platform built at its Bengaluru Center of Excellence (CoE). With over 300 engineers and data scientists, MiQ’s CoE has developed Sigma as the industry’s first AI platform unifying data, technology, and campaign workflows across the fragmented programmatic advertising landscape.
By processing more than 700 trillion data signals and integrating over 300 data feeds—from what people are watching and browsing to what they’re buying—MiQ Sigma empowers marketers to make lightning-fast, bias-free decisions across multiple demand-side platforms (DSPs) and channels.
Early implementations of MiQ Sigma have delivered impressive results, with a 132% improvement in conversion rates and a 57% reduction in cost per action (CPA).
Unifying the Programmatic Ecosystem
MiQ Sigma addresses long-standing challenges of disconnected insights and slow execution by leveraging advanced generative and agentic AI. Through features like:
MiQ Sigma Intelligence, connecting 1.7 billion global audience profiles via powerful visualization tools;
Trading Agent, an interactive AI trained on 15 years of MiQ trading data and underpinned by top large language models (Claude, Gemini, OpenAI), enabling traders to execute multi-DSP strategies with simple natural language prompts;
Gen AI Personas, turning deep audience insights into actionable, custom campaign plans in seconds.
“MiQ Sigma is a new paradigm that allows a well-written prompt to cut through ecosystem complexity, giving engineers and AI researchers opportunities to solve real-world problems,” said Ramya Parashar, COO, MiQ CoE. “It’s a bold statement of what India can build when deep tech meets deep talent.”
Krishnakumar Govindarajan, CTO of MiQ, added, “Sigma was built as a modular system capable of ingesting massive datasets, applying LLM-based reasoning, and automating decision-making across DSPs, turning a complex vision into a powerful reality.”
Industry-Defining Partnerships
Sigma is integrated with global leaders including The Trade Desk, Google DV360, Amazon Web Services, Experian, and more, ensuring flexible, scalable solutions for next-gen programmatic advertising.
Matt Fogarty, GM Channel Partners at The Trade Desk, said, “MiQ’s commitment to building AI-driven, agnostic technology aligns with the future of programmatic. Our collaboration with MiQ Sigma sets a new standard for performance and control in digital advertising.”
About MiQ
Founded in 2010, MiQ is a global programmatic media partner dedicated to making advertising better. Its Bengaluru CoE brings together over 300 experts in AI, data science, and engineering to drive innovation in advertising technology. MiQ Sigma represents the culmination of 15 years of industry experience, uniting intelligence, data, and execution to deliver smarter, faster, and more connected media outcomes for brands worldwide.
MiQ Sigma is more than a platform—it’s a blueprint for the future of AI-led marketing, built in India to transform advertising globally.
