MiQ Sigma processes 700 trillion signals to drive bias-free, real-time media decisions—setting a global benchmark in AI-led advertising
Bengaluru, June 26, 2025:Global programmatic media partner MiQ has unveiled MiQ Sigma, an industry-first AI-powered platform designed to unify the fragmented programmatic ecosystem. Conceptualized and engineered at MiQ’s Bengaluru Center of Excellence (CoE), Sigma marks a major leap in the evolution of media planning and execution.
Built by a team of 300+ AI engineers, data scientists, and programmatic specialists, Sigma integrates over 300 data feeds, processes 700 trillion global signals, and enables marketers to discover, plan, and activate media in seconds, across DSPs and channels.
Early Results That Redefine Performance:
📈 132% increase in conversion rate
💰 57% decrease in cost per action (CPA)
> “MiQ Sigma is not just a platform—it’s a paradigm shift,” said Ramya Parashar, COO, MiQ CoE. “We built it at the intersection of deep tech and deep talent in India. It’s an open challenge to conventional, siloed media operations.”
Breaking the Programmatic Bottleneck
MiQ Sigma addresses long-standing fragmentation in the adtech space—eliminating disconnected insights, slow campaign execution, and arbitrary decision-making. Its core capabilities include:
▪️ MiQ Sigma Intelligence:A high-powered visual intelligence layer integrating watching, browsing, and buying behaviors of 1.7+ billion profiles, enabling smarter, faster, audience decisions.
▪️ Trading Agent:A breakthrough ML tool trained on 15 years of MiQ campaign data and built on Claude, Gemini, and OpenAI models. Traders can use simple natural language prompts to optimize across multiple DSPs instantly.
▪️ Gen AI Personas:AI-generated audience profiles created in seconds—bringing audience planning to life and powering faster, hyper-relevant campaign builds.
> “With MiQ Sigma, a single prompt can collapse hours of analysis into seconds,” said Krishnakumar Govindarajan, CTO, MiQ. “Built as an extensible and modular AI system, it sets the foundation for the next decade of intelligent, scalable media.”
A Global-First, India-Built Platform
MiQ Sigma is the first global platform of its kind built entirely in India, underscoring Bengaluru’s rising status as a world-class adtech innovation hub.
> “From day one, MiQ stood for agnostic partnerships and actionable data,” said Gurman Hundal, Global CEO and Co-founder, MiQ. “MiQ Sigma is the next evolution—giving marketers one smart entry point for omnichannel campaign execution. Built in India. Backed by AI. Ready for the world.”
Industry Backing & Integration
MiQ Sigma is already integrated with leading global partners including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Celtra, Databricks, Numerator, Circana, and more.
> “MiQ Sigma sets the new standard for programmatic,” said Matt Fogarty, GM, Channel Partners at The Trade Desk. “The engineering vision and talent from MiQ’s Bengaluru CoE is world-class, and we’re proud to be part of this journey.”
About MiQ
Founded in 2010, MiQ is a global programmatic media partner helping brands and agencies achieve better outcomes through smarter data usage. MiQ’s Bengaluru CoE, home to over 300 experts, drives innovation through award-winning data science, AI engineering, and programmatic expertise. The launch of MiQ Sigma reinforces the company’s commitment to bias-free, insight-driven, fast-action media—powered by India’s top tech talent.
