Aims to double user base and reach ₹600 crore AUM by year-end
Bengaluru, 16 June 2025: MIRA Money, the technology-first investment management platform, today announced the launch of its fully revamped app — a significant step in its mission to democratise intelligent, goal-based investing for serious investors across India. The platform, which already serves thousands of users, is targeting a twofold increase in its customer base and an ambitious ₹600 crore in assets under management (AUM) by December 2025.The new MIRA Money app seamlessly integrates a human experience layer with proprietary RAPID™ technology — an industry-first hybrid model that combines natural language guidance from financial experts with AI-powered decision support. This ensures that users benefit from both empathy-driven advice and precision investing, free of jargon or hard-sell tactics.At the heart of MIRA Money’s offering is its RAPID™ tech framework, designed to deliver dynamic fund selection and portfolio curation. RAPID™ leverages real-time market data, behavioural insights, and active fund management principles, helping users stay aligned with goals such as home buying, retirement planning, or surplus investment. The system promises to outperform traditional allocation models through rigorous back-testing, dynamic rebalancing, and objective fund scoring.Commenting on the relaunch, Anand K. Rathi, Co-Founder, MIRA Money, said:“For us, product isn’t just a function but the strategy. With this relaunch, we have redefined what intelligent investing looks like when powered by deep domain expertise and responsive design. The Human+ RAPID intelligence is not a gimmick — it’s our way of restoring empathy and trust in digital finance. With RAPID™, we have built a system that makes complex investing intuitive and approachable — exactly what today’s investor deserves.”Founded in 2022 by Girish Ippadi, Anand K. Rathi, and Naveen Shetty, MIRA Money has grown organically through content-led outreach and word-of-mouth referrals. Backed by over 70 years of combined experience in fund management and wealth advisory, the leadership team has positioned the platform as a credible, outcomes-driven alternative in India’s digital investment landscape.As digitally native investors increasingly seek trustworthy and performance-oriented platforms, MIRA Money continues to focus on transparency, simplicity, and long-term value creation.
