Backers include early investors of Acko Insurance, Third Wave Coffee, and Foxtail
Mumbai, September 8, 2025: Misfits, India’s pioneering prebiotic soda brand, has raised an undisclosed amount in its seed funding round from a consortium of prominent investors. The round was led by Nu Ventures, angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Partner Bijoy Daga, and corporate finance expert Robert Pancras.
Founded by brothers Aditya and Yash Pai, Misfits has carved a niche in India’s beverage market with its prebiotic soda that blends bold flavors with gut-health benefits. The brand’s offerings contain no added sugar, are low in calories, and use plant-based ingredients, natural sweeteners, and zero preservatives.
The fresh capital will be used to scale production, strengthen distribution networks, and accelerate market expansion. The brand also plans to launch new flavors while maintaining its clean-label approach, backed by third-party lab reports for transparency.
Aditya Pai, Co-founder, said, “This funding validates our mission to provide consumers with a guilt-free alternative to sugar-heavy sodas while promoting gut health through innovation.” Yash Pai added that the brand is committed to scaling responsibly and resonating with India’s growing health-conscious consumer base.
Investors highlighted Misfits’ disruptive potential in the functional beverage category. Venk Krishnan, Founder of Nu Ventures, noted, “The founders have identified a genuine market gap and built a product with both functional benefits and strong taste appeal.”
With this funding, Misfits aims to cement its position as a category creator in India’s functional beverage space, addressing rising demand for healthier and transparent drink alternatives.