New lemon-flavoured premium vodka offers a bold citrus twist for modern consumers, priced at ₹780 for 750ml
New Delhi, August 4, 2025: Modi Illva India, a leading player in the premium spirits segment, has unveiled the latest addition to its Artic Vodka portfolio — Artic Luscious Limone Vodka. Crafted for the contemporary palate, this new lemon-flavoured variant blends the crisp smoothness of Artic Vodka with the zesty brightness of fresh citrus, delivering a stylishly bold drinking experience.
Developed in collaboration with Illva Saronno S.p.A, Italy, Luscious Limone embodies the core values of the Artic brand — Premium. Flavourful. Stylish. With its tangy-sweet lemon profile, the variant is tailored to appeal to new-age consumers seeking exciting, easy-to-mix spirits that align with their evolving preferences and lifestyle.
“We’re seeing a significant shift in consumer taste — especially among younger audiences — toward vibrant, mixable spirits with bold flavours,” said Mr. Abhishek Modi, Managing Director, Modi Illva India. “The launch of Luscious Limone reinforces Artic’s commitment to innovation, style, and Italian craftsmanship. It’s about staying ahead of the curve and giving legal-age consumers a premium yet approachable choice in flavoured vodkas.”
Whether enjoyed neat, on the rocks, or as the base for refreshing cocktails, Artic Luscious Limone Vodka delivers a flavour-forward profile that’s ideal for a variety of social settings — from relaxed house parties to upscale soirées.
Known for its contemporary appeal and premium positioning, Artic Vodka has consistently led the way in India’s flavoured vodka category. With the launch of Limone, Modi Illva strengthens its presence in a rapidly growing market segment and reaffirms its strategy of offering internationally crafted experiences with strong local relevance.
Availability and Pricing:
Artic Luscious Limone Vodka is available exclusively in Uttar Pradesh and is priced at ₹780 for a 750ml bottle.
About Modi Illva India:
Modi Illva India Pvt. Ltd. is a joint venture between Modi Group and Italy’s Illva Saronno S.p.A. The company is known for its premium spirits portfolio, bringing together Italian heritage, innovation, and high-quality craftsmanship tailored for Indian consumers. The flagship Artic Vodka brand is celebrated for its sleek design, bold flavours, and contemporary resonance in the Indian market.
