Shantanu brings 10+ years of OTT, digital, and theatre experience to accelerate Moe’s Art’s video-led storytelling journey
National, October 3, 2025: Moe’s Art, a creative-first communications consultancy, has announced the appointment of Shantanu Anam as its new Creative Director. In this role, Shantanu will spearhead the firm’s video content vertical, with a focus on brand films, commercials, and original productions that aim to deliver powerful narratives across platforms.
With over a decade of diverse experience across OTT content, digital media, theatre, and screenwriting, Shantanu brings a unique creative edge to Moe’s Art. He first rose to prominence with the viral web series Baked and has since contributed as a writer, actor, and director with platforms such as All India Bakchod and Arre. Most recently, he served as Content Head at NEWJ, a Jio-backed media company. His notable projects include writing Hotstar Specials’ PariWar, producing Hotstar’s Happy Hour, and starring as Debu in the acclaimed dark comedy Dilli Dark.
A Syracuse University alumnus, Shantanu’s expertise will help Moe’s Art build authentic and impactful brand stories that go beyond traditional formats. His leadership will also support the firm’s ambition to strengthen its positioning as a brand solutions consultancy by innovating across multi-format storytelling, IPs, and digital-first content. Moe’s Art is already experimenting with formats such as Happily Never After and The Anti-Agency Show, designed to engage audiences through cross-platform narratives and on-ground activations.
Vishaal Shah, Co-founder, Moe’s Art, said: “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer. With his leadership, we aim to craft storytelling that resonates deeply with both brands and audiences, while setting new benchmarks in branded content and engagement.”
Sharing his excitement, Shantanu Anam, Creative Director, Moe’s Art, added: “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to push creative boundaries and craft original content that truly connects. These are stories audiences embrace — and ones brands can be proud of.”
About Moe’s Art
Moe’s Art is a creative-first communications consultancy specializing in integrated brand solutions. The firm partners with leading clients across industries to deliver impactful strategies through innovative storytelling, spanning digital content, brand campaigns, video productions, and experiential activations. With creativity at its core, Moe’s Art focuses on helping brands connect deeply with audiences in meaningful ways.
