Mumbai: The Ipsos IndiaBus ICC Champions Trophy 2025 survey shows 59% interested in the ICC Champions Trophy 2025, with 35% uninterested and 6% being neutral – however, excitement was seen to be brimming across target groups and demographics, among those interested. 81% claimed to be excited about the tournament, men and women equally at 81%, while SEC A (89%), SEC B (78%) and SEC C (77%) showed high excitement levels. In fact 92% of those in the metros were the most excited. Even across regions, we saw an interesting mix of excitement, the west (83%), north (83%), east (79%) and south (77%) had the majority super excited about watching the tournament.
“Cricket is a great binding factor among citizens across demographics, regions and social strata. After all, cricket is a religion in India, the sport with highest stickiness. World’s best teams playing in the ODI format is also a big draw among cricket lovers,” says Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, CSR and ESG, Ipsos India.
The 9th edition of the ICC Champions Trophy contested by the top 8 ranked national teams qualified from the 2023 Cricket World Cup are India, Bangladesh, New Zealand and Pakistan making up Group A while Group B has Australia, England, South Africa and Afghanistan and that is leading to all the excitement among cricket frenzy fans. In fact, at least 66% claimed to be excited about the participating teams and players. For 3 in 10 it was the format and schedule of the tournament leading to the excitement.
Which was further ratified by citizens with more choosing day-night matches (36%), night matches (21%) over day matches (14%).
Chances of India winning the trophy?
Now that the ICC Champions Trophy 2025 has already kicked off and India has won both the matches it played, we also asked citizens of how bright the prospects were of India lifting the trophy. The views were a mixed bag with 49% highly hopeful of India winning the coveted trophy, 31% were circumspect, while 20% were less hopeful of India taking away the trophy.
Host nation
Interestingly, awareness of the of host country for the ICC Champions Trophy 2025 was abysmally low. Only 17% were aware of Pakistan hosting the tournament. 49% wrongfully attributed the host nation to India and 28% were undecided. Even England (4%) and Australia (2%) were wrongfully named as the host nation.
“Till about December 2024, India had not confirmed its participation and was insisting on a neutral venue. And the confirmation came almost 2 months before the kick off. Awareness building would have started much later. With sponsors being roped in and in tying up of loose ends. These could be some of the reasons for low awareness among citizens,” stated Chakraborty.
Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.
