Campaign celebrates MGL’s role as Mumbai’s energy lifeline, fuelling 28 lakh homes and 11 lakh vehicles
Mumbai, September 4, 2025: Mahanagar Gas Limited (MGL), one of India’s leading natural gas distribution companies, has launched its first-ever brand campaign, Mumbai Chalta Hai MGL Par!, conceptualised by MX Advertising. The campaign highlights MGL’s pivotal role in powering Mumbai’s unstoppable pace, while showcasing the scale of its impact through powerful statistics.
For over three decades, MGL has been integral to the city’s energy ecosystem. Today, the company directly fuels more than 28 lakh households with Piped Natural Gas (PNG), powers over 11 lakh vehicles with Compressed Natural Gas (CNG), and caters to industries and commercial establishments across Mumbai.
Speaking on the campaign, Neera Phate, Head – Corporate Communications, MGL, said, “Every single day, millions of Mumbaikars depend on MGL, often without realising it. From fuelling kitchens in more than 28 lakh homes to powering over 11 lakh vehicles, MGL is truly a lifeline of the city. Mumbai Chalta Hai MGL Par! is not just a campaign line; it is a reality and a celebration of our bond with Mumbai.”
The campaign, crafted by MX Advertising, represents MGL’s transition from being perceived as a utility provider to being recognised as an enabler of the city’s everyday rhythm.
Ajit Nair, Director, MX Advertising, explained, “Our challenge was to capture the sheer scale of MGL’s presence while creating an emotional connect with the city. By anchoring the campaign in numbers, we tell a story of trust, scale, and impact that every Mumbaikar relates to. The line Mumbai Chalta Hai MGL Par! reflects both pride and reality.”
Bringing together numbers and emotions, the creatives highlight facts like “Kitchens in 28 lakh+ homes run on MGL PNG” and “11 lakh+ vehicles run on MGL CNG”. The idea was to merge statistics with everyday Mumbai moments, reinforcing MGL’s indispensability in the city’s rhythm.
Atif Shaikh, Creative Director, MX Advertising, added, “Rather than abstract promises, we chose facts that mirror people’s lives. When you see that your own kitchen or your vehicle is part of these numbers, the brand feels personal. That’s the essence of Mumbai Chalta Hai MGL Par!”
The multimedia campaign is live across print, outdoor, radio, and digital platforms, marking MX Advertising’s first AI-generated creative campaign. With this brand-led initiative, MGL steps forward as not just a service provider, but the energy driving Mumbai forward.
About Mahanagar Gas Limited (MGL)
Mahanagar Gas Limited (MGL) is one of India’s leading natural gas distribution companies, serving households, vehicles, industries, and commercial establishments. Established over three decades ago, MGL has been at the core of Mumbai’s energy ecosystem, committed to providing clean, safe, and reliable natural gas.
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