Bold new campaign urges young travellers to ditch boring luggage and embrace colour, fun, and personality.
Mumbai, September 22, 2025 – Nasher Miles, India’s most playful and design-forward luggage brand, has joined hands with Flipkart for The Big Billion Days 2025, unveiling two quirky digital films starring creators Sakshi Shivdasani and Ayush Mehra. Conceptualised by creative agency itch, the campaign injects style and humour into the festive season with the rallying cry: “Why so boring, bro?”
Targeting young, urban consumers, the campaign playfully critiques dull, uninspiring luggage while spotlighting Nasher Miles’ bold colours, quirky designs, and youthful aesthetic. Through relatable travel scenarios — from last-minute road trips to fun date nights — the films highlight how luggage can reflect personality and elevate every journey.
“Our collaboration with Flipkart during The Big Billion Days Sale presents the perfect opportunity to engage with vibrant, trend-setting consumers,” said Shruti Kedia Daga, Co-Founder & CMO, Nasher Miles. “Through this fun campaign with Sakshi and Ayush, we aim to inspire travellers to embrace boldness — not just in their travel choices, but in life itself.”
Flipkart’s Big Billion Days — India’s largest annual shopping festival — provides Nasher Miles with a powerful platform to showcase its vibrant designs to millions of shoppers nationwide.
Adding to this, Naman Agarwal, Co-founder of itch, shared: “When we work with Nasher Miles, there is only one belief — your travel should be anything but boring. With Why So Boring Bro, created in collaboration with Flipkart, we wanted to make a clear statement: your bag should be as colourful, stylish, and full of personality as you are.”
The campaign will roll out across digital platforms, Flipkart’s app, and major media channels, ensuring maximum visibility during the festive shopping celebration.