Sustainability was a key focus, with waste reduction initiatives and eco-friendly materials used throughou
Mumbai: NeoNiche Integrated Solutions, a leader in experiential marketing, recently transformed the Aditya Birla Fashion and Retail Limited (ABFRL) Excellence Day 2024 into an unforgettable event. Held at the Sheraton Grand Bangalore, the two-day gathering brought together ABFRL’s leadership and employees to celebrate success, foster collaboration, and strengthen organizational bonds.
NeoNiche’s innovative approach seamlessly blended business sessions with high-energy entertainment. Day 1 featured a powerful lineup of speakers, including a fireside chat with cricket legend Rahul Dravid and an inspiring session by advertising mogul Piyush Pandey. The day concluded with captivating performances by comedian Zakir Khan and the Ashish Kulkarni Band.
To keep attendees engaged, NeoNiche incorporated interactive elements throughout the event. Attendees could participate in activities like the Mosaic Wall, Bottle Drop, and 360-degree photo booth, creating lasting memories. The event was a visually stunning design, featuring a central LED wall and strategically placed side screens, creating an immersive experience for all.
Sustainability was a key focus, with waste reduction initiatives and eco-friendly materials used throughout. This aligned with ABFRL’s commitment to sustainability and highlighted NeoNiche’s dedication to responsible event management.
NeoNiche’s digital-first approach transformed passive attendees into active participants. Interactive elements and digital displays expanded engagement, allowing ABFRL to connect more deeply with its employees and leave them inspired.
ABFRL leadership praised NeoNiche’s seamless management, particularly the Recognition and Rewards session. The carefully planned agenda balanced business sessions and entertainment, ensuring a memorable and enjoyable experience for all.
By combining business insights, engaging entertainment, and sustainable practices, NeoNiche redefined the future of corporate events. ABFRL Excellence Day 2024 was a testament to NeoNiche’s ability to create unforgettable experiences that celebrate an organization’s values and achievements.
Prateek N Kumar, Founder and CEO of NeoNiche, commented, “At NeoNiche, we believe that events should be more than just gatherings; they should create lasting connections and remarkable experiences. Our commitment to blending business insights with entertainment not only engages attendees but also reinforces essential corporate messages. We aim to inspire creativity and collaboration within organizations, making each event a unique journey that resonates long after it concludes.”
NeoNiche Integrated Solutions: Elevating Brand Experiences
NeoNiche Integrated Solutions is a leading global experiential marketing agency, crafting immersive brand experiences for clients across diverse industries, including IT, automotive, pharmaceuticals, BFSI, and consumer electronics.
Founded in 2011 and headquartered in Mumbai, NeoNiche has expanded its reach to Delhi, Bengaluru, Kolkata, and Singapore, serving a global clientele. With a proven track record of delivering over 3,000 activations, 550 brand experiences, and 25 industry awards, NeoNiche has earned recognition as a fast-growing company by Forbes.
Our comprehensive range of services includes corporate event management, brand activations, integrated marketing, creative services, digital marketing, MICE, technical solutions, and production management. We specialize in creating 360-degree marketing campaigns that drive meaningful engagement and measurable results.
By leveraging emerging technologies and a deep understanding of consumer behaviour, we deliver personalized and interactive brand experiences. Our talented team of 180 professionals is dedicated to pushing the boundaries of experiential marketing and shaping the future of the industry.
As we look ahead to 2025, NeoNiche is committed to creating even more immersive and impactful experiences that resonate with audiences worldwide.
NeoNiche’s commitment to meticulous planning and flawless execution makes it the go-to partner for brands seeking to create memorable and engaging experiences. The company has successfully executed over 3,000 activation days and 550 brand experiences, earning 25 industry awards in the process.