The fashion-tech brand’s bold entry into workwear redefines office style for Gen Z women with 500+ trendsetting pieces co-designed by Anushka Sen
National, 16 June 2025: NEWME, India’s most loved fashion-tech brand for Gen Z, has announced a dynamic collaboration with actress and Gen Z icon Anushka Sen, introducing WorkSenIty — its first-ever co-designed workwear collection. Designed to empower Gen Z women to express their individuality at work, WorkSenIty breaks the mold of traditional formalwear with over 500 stylish pieces, from power co-ords and oversized blazers to wide-leg trousers and soft tailoring in modern pastel hues.The collection, tailored for the 9-to-5 hustle, seamlessly combines elegance, confidence, and creative edge — offering a versatile wardrobe for the new-age professional. This launch is backed by NEWME’s larger campaign, #StaySenAtWork, spotlighting individuality, ambition, and authentic self-expression in the workplace.”With 14+ experience stores and one of the fastest delivery models in India, we’re building a brand that mirrors the momentum of Gen Z,” said Sumit Jasoria, Co-founder & CEO, NEWME. “WorkSenIty evolves with them, helping them show up at work with the same bold style they bring to every part of life.”Anushka Sen, who played an integral role in designing the collection, added: “WorkSenIty is about bringing your whole self to work — with style that reflects who you really are. I’m proud to co-create a collection that helps young women feel powerful, confident, and authentic.”Exclusively available on the NEWME app, website, and all NEWME experience stores, WorkSenIty signals the brand’s continued evolution alongside its audience — catering to the fresh identities and needs of Gen Z.
