Mankind Pharma’s flagship brand brings ‘Dugna Dum’ resilience to kabaddi with 2X Diclofenac formulation
Mumbai, India – August 25, 2025: Mankind Pharma’s flagship brand Nimulid Strong, positioned as the neck pain specialist, has announced its partnership with Patna Pirates as the Official Pain Relief Partner for Pro Kabaddi League Season 12. The collaboration combines the high-intensity demands of kabaddi with Nimulid Strong’s powerful 2.32% diclofenac formulation — double the strength of most topical pain relief brands in the Indian market.
The ₹5,000 crore topical pain relief market is dominated by brands with 1.16% diclofenac. By introducing 2X Diclofenac at 2.32% concentration, Nimulid Strong offers targeted, rapid action relief — especially suited for athletes who endure sudden pulls, rapid twists, and forceful tackles on the kabaddi mat. Its formula begins working within two minutes, making it a strong ally for players seeking instant recovery during competition.
Commenting on the association, Mr. Joy Chatterjee, Vice President – Sales & Marketing Head, Consumer Business Unit, Mankind Pharma, said:
> “Born in India, Nimulid Strong takes pride in supporting the games that are truly our own. Kabaddi is more than a sport; it’s part of our soil and spirit. The Patna Pirates embody the same resilience and fighting spirit that Nimulid Strong represents. Just as kabaddi heroes rise after every fall, our brand salutes the everyday warriors who push through pain with determination.”
He added:
> “Kabaddi pushes players to their physical limits, demanding Dugna Dum at every raid and tackle. Nimulid Strong steps into this very arena, delivering instant, powerful relief with Do Guna Diclofenac. By backing the team’s speed and strength, we aim to help them recover faster and maintain their competitive edge.”
Market Performance & Formats
Since its launch, Nimulid Strong has recorded robust traction, selling 20 lakh gel units and 10 lakh spray units in its first year (IQVIA Market Study Data). The brand is currently available in two formats:
Nimulid Strong Gel: Deep-penetrating, long-lasting relief for pain and stiffness
Nimulid Strong Spray: Hassle-free, on-the-go solution for active individuals
Mankind Pharma also plans to expand the product range with balms, roll-ons, and tablets, further strengthening its footprint in the pain relief category.
By joining hands with the three-time PKL champions Patna Pirates, Nimulid Strong reinforces its commitment to supporting India’s indigenous sport while extending its ‘Dugna Dum’ philosophy to athletes and consumers alike.
About Mankind Pharma
Mankind Pharma is one of India’s leading pharmaceutical companies, offering a diverse portfolio across prescription medicines, consumer healthcare, and specialty categories. With a mission to make healthcare accessible and affordable, Mankind continues to innovate products that improve quality of life for millions of Indians.
