The witty Independence Day campaign uses OOH banter, branded Zepto bags, and digital touchpoints to drive awareness about health insurance as true financial freedom.
New Delhi, August 18, 2025: Niva Bupa Health Insurance Company Limited, one of India’s leading standalone health insurers, has joined hands with Zepto, the country’s fastest-growing quick commerce platform, to launch a creative Independence Day campaign spotlighting the importance of health insurance.
The campaign opens with a playful out-of-home (OOH) banter, where Zepto’s billboards showcase their core promise of delivering deals and discounts in just 10 minutes. Positioned alongside, Niva Bupa’s billboards respond with a sharp reminder: while discounts are great for groceries, there are no discounts on hospital bills. This clever juxtaposition underscores the need for reliable health coverage.
The collaboration extends into consumer homes through customised Zepto delivery bags emblazoned with the message: “Freedom Sale everywhere except on Hospital Bills.” These branded bags will circulate across Delhi NCR, Mumbai, Bengaluru, and Chennai, ensuring the campaign’s message reaches consumers at their doorstep.
Additionally, Zepto’s platform will host a dedicated Niva Bupa page, featuring authentic customer testimonials that showcase real-life health journeys. For users inspired to explore insurance, the page offers a direct connection to Niva Bupa advisors for personalised consultations.
Commenting on the initiative, Chandan Mendiratta, Chief Brand and Culture Officer, Zepto, said:
“At Zepto, we are always looking for creative and impactful ways to engage with our users. This partnership with Niva Bupa is a perfect example. We’re leveraging our platform’s reach and the ‘Freedom Sale’ buzz to deliver a message that is not just relevant but vital. The OOH banter and branded bags are memorable touchpoints that encourage our users to think seriously about health and financial security.”
Adding perspective, Nimish Agrawal, Director – Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance, said:
“Our Independence Day campaign – No Freedom Sale – is a reminder that while sales are everywhere, hospital bills never come with discounts. True financial freedom comes only with protection against unforeseen medical expenses. Our partnership with Zepto allows us to creatively drive home this message to an urban audience that values speed, convenience, and smart decision-making.”
By merging creativity with practicality, the campaign aims to deliver high recall value while reinforcing that health insurance is essential to achieving true independence and financial security.
About Niva Bupa Health Insurance:
Niva Bupa Health Insurance Company Limited is one of India’s leading standalone health insurers, committed to making health insurance simple, accessible, and comprehensive. With a focus on innovation, customer-centric services, and strong distribution networks, Niva Bupa provides financial protection against medical expenses for individuals and families across the country.
About Zepto:
Zepto is India’s fastest-growing quick commerce company, redefining the way consumers shop by delivering groceries and essentials in just 10 minutes. With a focus on convenience, speed, and customer delight, Zepto has quickly become a household name in major metropolitan cities.