Campaign blends beauty, bonding, and local support through a vibrant Gen Z-focused experience and exclusive bestie giveaway
Mumbai, August 1, 2025: This Friendship Day, NIVEA is giving beauty routines a playful upgrade with a one-of-a-kind nail art experience inspired by its best-selling fruity lip balms. Partnering with the women-led, homegrown brand Bombay Nail Salon, the skincare leader is tapping into Gen Z’s love for shared self-care rituals—especially the popular act of getting nails done with friends.
At the heart of the campaign are five vibrant lip balm shades, each representing a unique personality. To bring the concept to life, five creator bestie duos will visit Bombay Nail Salon, assign each other a matching lip balm persona, and flaunt custom nail art designs inspired by the chosen shades. The experience celebrates self-expression, friendship, and the joy of shared beauty moments.
Extending the fun to consumers, NIVEA is rolling out a limited-time giveaway, offering 25 lucky winners the chance to enjoy a salon session with their bestie—recreating the same playful vibe as the creators. Through this campaign, NIVEA not only elevates the importance of beauty as a bonding experience but also reiterates its #VocalForLocal ethos by spotlighting and supporting a small business.
This initiative underscores NIVEA’s growing resonance with Gen Z audiences, positioning its tinted lip balms as more than just a beauty staple—they’re a symbol of togetherness, self-love, and shared expression.
About NIVEA:
NIVEA, a global leader in skincare, is committed to delivering trusted personal care solutions that promote confidence, self-care, and emotional well-being. With a strong foothold in India, the brand continues to innovate with purpose-led campaigns that reflect the evolving aspirations of today’s youth.