NEW DELHI, July 25, 2025: NODWIN Gaming, South Asia’s leading esports company, has partnered with Sony LIV to stream select Esports World Cup (EWC) 2025 matches in Hindi and English, expanding the tournament’s reach across India.
Sony LIV will broadcast matches including Chess (July 24), BGMI featuring Team Aryan x TMG Gaming (July 25), and Tekken 8 (from August 13), alongside behind-the-scenes content, weekly shows, and player features tailored for Indian audiences.
> “This partnership combines Sony LIV’s reach with NODWIN’s localized esports experiences, creating immersive, fan-first viewing,” said Akshat Rathee, Co-Founder & MD, NODWIN Gaming.
The EWC 2025, returning to Riyadh, Saudi Arabia, boasts a $70.45M prize pool and features top Indian esports talent, including Team S8UL’s chess Grandmasters Praggnanandhaa, Vidit Gujrathi, Arjun Erigaisi, and others, alongside BMPS champions AxTMG in BGMI.
With Sony LIV as exclusive Hindi partner and NODWIN managing regional media rights, the EWC aims to make esports more inclusive and accessible in South Asia.